What Did Josh Do? by Josh Adams #4.5 – How DC Won Hallowe’en Without Firing A Single Egg

We know this isn’t the regular spot for Josh Adams’ column What Would Josh Do? (hence the slight change in title) but we thought it was worth a wee interruption to the Bleeding Cool schedule. Take it away Josh!

I went to the offices of Marvel Entertainment today at 417 Fifth Avenue, here in New York City and upon my arrival I noticed one of the first harbingers of Hallowe’en in the Big Apple; that being one of the many Ricky’s Halloween Superstores that pop up this time of year in preparation for the haunts.  This particular one happened to be two store fronts on either side of Marvel’s front door, of which were filled with large printed window displays of people in costume.

My initial thought being that Hallowe’en, like most holidays, is starting way too soon.    Quickly shrugging it off as a interesting thing to not, my mind was about to move on to another subject as I reached for the front door, that is, right before it came to a screeching halt having just processed what I saw;




The heroes of the DC Universe literally surrounding the front doors of Marvel Comics as if waiting for Marvel staffers to come out and give them candy.  Batman, Superman, Robin, Supergirl, even the Flash…even the Watchmen!  To their credit there was a lone little Captain America contingent at the top which paled in comparison to very large DC characters featured in these windows.

I can’t say as to how active a decision this was on Ricky’s part but it is a pretty funny visual for those who know the Disney-owned publisher’s office resides beyond those doors.

More to come on my next official column.

Josh Adams work can be found at whatwouldjoshdo.com. He will answer questions sent to josh@whatwouldjoshdo.com in subsequent columns. Lawyers willing. His opinions are, naturally, his own.

About Rich Johnston

Chief writer and founder of Bleeding Cool. Father of two. Comic book clairvoyant. Political cartoonist.

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