Tag Archives: advertising

Turning A Bonfire Into A Riot For Advertising In Comic Books

Bleeding Cool has covered the activity of the Bonfire Agency in considerable depth. An advertising agency and media buyer specialising in the geek demographic, it was set up by ex-DC-er Steve Rotterdam and Ed Catto to deliver the specialist market …

Preaching On About Advertising and Comics – Some Strategies

By Rich Douek I write comics. I also write ads for one of the largest agencies in the world – so it wasn’t a huge surprise when Joe Mulvey called me to get my take on advertising and comics, for …

How Do You Reach Your Audience? – Try Bleeding Cool

Ask any comic book or film creator what they think is the toughest part of the creative process and they are all likely to say the same thing… getting the word out about the project. Whether you are going through …

Late Night Fun: Night And Day Nurse Gets Neal Adams Art

GSK’s Night and Day Nurse cold remedy is getting a new print ad campaign from a familiar artist named Neal Adams. The theme of the ads are focused around the horrors of missing out on important and life-changing events because …

Video: Kung Fu Panda’s Director And Ridley Scott Bring Back The Soda Pop Polar Bears

Theeeeey’re baaaaa-ack.

Advertising On Bleeding Cool? You Know It Makes Sense.

Look above this article. There’s a banner. Currently, for me it says “How I Lost 5 Stone In 15 Weeks”. I am target market for that obviously, but dubious as to the claim. You will probably have a different ad, …

Advertise On Bleeding Cool By Talking To This Man

Okay folks, with San Diego Comic Con round the corner, it’s time to start talking money. And I don’t just mean how much you’ll be able to flog that Walking Dead Compendium on eBay for after the show. Bleeding Cool …

Swipe File: DC Comics Vs Image Comics

DC’s new San Diego Comic Con advertising campaign… and Image’s Experience Creativity advertising campaign that has been running for months. DC Comics rarely use images of creators on advertising campaigns. I wonder what could have inspired them to change their …

That Farmers Insurance Avengers TV Ad

This will have been the conversation. “Okay people, our next TV ad for Farmers will be a tie in to the new Marvel movie The Avengers.” “Why?” “Because if we sign up more than five of our clients to promotional activity with …

Rather Different Dark Shadows TV Spots And Comfy Looking Cinema Promo – UPDATED

If you spot the following Dark Shadows “installation” in your local megaplex, you’re invited to take a seat, take a snap and take a moment to tweet it. At least it looks rather comfortable. That was tweeted a few days …

Sell Your Comic/Toy/Film/Game/App/Geek Dating Service Here

As the year’s comic conventions yet again begin their seasonal march through the summer, so the traditional emails to Bleeding Cool come in, asking about advertising rates. Bleeding Cool began its life with a rather advertising-averse stance. But that was …

A Different Answer To Arkham Asylum

The Chip Shop Awards are an advertising award specifically set up to reward advertising that never happened. It need not have run in any form. The client may not have been aware of it. There may have been no client …

Five Misfits “Power Up” London Tube Ads

Misfits comes back to E4 this Sunday. I’ve seen the first episode and it’s aces. And there’s plenty of publicity around the place, cinema ads, bus sides and these funny moving London tube ads… but which powers will the returning …

DC To Run National TV Ads To Support Comic Book Relaunch

And this is where the other shoe drops. DC Comics have quite radically restarted all their comic books from issue one, cancelled a stack of them, and begun a new load too. And they are making them all available digitally …

Brian Blessed Reprises Flash Gordon Role For Innocent Smoothies (UPDATE)

There’s one thing anyone who has ever worked with Brian Blessed will tell you. That he will happily say “Gordon’s Alive?” or “Diiiiiiive!!!” at the drop of a cream bun. I once make some ads with him and Tom Baker …

Bonfire – A New Ad Agency For The Comics Ethnic Demographic

Steve Rotterdam was Senior Vice President of Sales and Marketing at DC Comics. Then, one day, he was not. Ed Catto is best known as the man behind the revival of Captain Action in both comics and toys, as well …

VIDEOS: Chuck Norris’ Off The Wall Czech TV Commercials

I’m amazed enough that Chuck Norris is 70 years old – I’m sure I read on the internet somewhere that he aged at a quarter of normal human speed/was 450 years old/was the fifth replicant. Add to this astonishment his …

Speedy Gonzales’ Ad For Virgin

He may be considered by some to be part of a series of offensive sterotypical cartoons. But no one in the UK has ever thought about that. So he’s a perfect choice to demonstrate the speed of Virgin Broadband, even …