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Thread: Marvel Increases Dominance Of Comics Marketshare In November 2012

  1. #1
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    Default Marvel Increases Dominance Of Comics Marketshare In November 2012

    The initial November comics sales figures are out. And what's really interesting? My Little Pony #1 isn't in the top ten. Which means that all the rest are doing better than one hundred thousand... unless the Box Set numbers are being counted separately. Either way, it did help IDW to fourth place, even as Image solidified their third spot on the marketshare chart, buoyed by a new Walking Dead collection that took top spot in the graphic novel chart. Also note how Masks seems to have risen Dynamite marketshare, getting closer to Dark Horse...

    Either way Marvel have gained a top ten dominance they haven't had since the DC relaunch over a year ago. Batman #14 gets in at number 2 and Justice League #14 comes in at number 9. The rest are all Marvel Now! titles, with All New X-Men hitting the top spot. Marvel have gained dominance of market share from DC for both share of product sold and share of dollars spent for the first time when it wasn't a five week month for an age.

    DC?s dollar marketshare fell further from September's 36.41% to October's 31.51% to November's 30.04% while Marvel?s shrank slightly since October from 35.14% to 34.35%. Which could well be the effect of My Little Pony. On volume marketshare, Marvel's unit share rose however from 34.35% to40.23% while DC?s shrank from 34.4% to33.25%. In September, DC had a 7.5 point lead on volume against Marvel, in November, that's now a 7 point deficit.

    While comics sales are down from the five week October, they are up based on November last year, though down for graphic novel sales. On the year-to-date, overall comics and graphic novel sales in 2012 are still around 15% up on 2011.

    RETAIL MARKET SHARE PUBLISHER SHARE MARVEL COMICS 34.35% DC COMICS 30.04% IMAGE COMICS 7.70% IDW PUBLISHING 5.60% DARK HORSE COMICS 4.72% DYNAMITE ENTERTIANMENT 3.71% BOOM! STUDIOS 1.90% EAGLEMOSS PUBLICATIONS LTD 1.40% VIZ MEDIA 1.33% RANDOM HOUSE 0.97% OTHER NON-TOP 10 8.25% UNIT MARKET SHARE PUBLISHER SHARE MARVEL COMICS 40.23% DC COMICS 33.25% IMAGE COMICS 6.67% IDW PUBLISHING 5.07% DARK HORSE COMICS 3.75% DYNAMITE ENTERTIANMENT 3.33% BOOM! STUDIOS 1.81% VALIANT ENTERTAINMENT LLC 0.99% ZENESCOPE ENTERTAINMENT INC 0.63% ARCHIE COMIC PUBLICATIONS 0.50% OTHER NON-TOP 10 3.77%
    COMPARATIVE SALES STATISTICS

    DOLLARS UNITS NOVEMBER 2012 VS. OCTOBER 2012 COMICS -8.02% -3.80% GRAPHIC NOVELS -24.88% -23.67% TOTAL COMICS/GN -13.66% -5.42% NOVEMBER 2012 VS. NOVEMBER 2011 COMICS 3.55% 2.59% GRAPHIC NOVELS -10.86% -10.29% TOTAL COMICS/GN -1.10% 1.63% YEAR-TO-DATE 2012 VS. YEAR-TO-DATE 2011 COMICS 14.56% 11.27% GRAPHIC NOVELS 14.78% 14.25% TOTAL COMICS/GN 14.63% 11.50% TOP 10 COMICS

    RANK DESCRIPTION PRICE VENDOR 1 ALL NEW X-MEN #1 $3.99 MAR 2 BATMAN #14 $3.99 DC 3 CAPTAIN AMERICA#1 $3.99 MAR 4 DEADPOOL #1 $2.99 MAR 5 INDESTRUCTIBLE HULK #1 $3.99 MAR 6 IRON MAN #1 $3.99 MAR 7 FANTASTIC FOUR #1 $2.99 MAR 8 UNCANNY AVENGERS #2 $3.99 MAR 9 JUSTICE LEAGUE #14 $3.99 DC 10 THOR: GOD OF THUNDER #1 $3.99 MAR TOP 10 GRAPHIC NOVELS

    RANK DESCRIPTION PRICE VENDOR 1 THE WALKING DEAD VOLUME 17: SOMETHING TO FEAR TP (MR) $14.99 IMA 2 FABLES: WEREWOLVES OF THE HEARTLAND HC $22.99 DC 3 ADVENTURE TIME VOLUME 1 TP $14.99 BOO 4 FAIREST VOLUME 1: WIDE AWAKE TP (MR) $14.99 DC 5 THE GIRL WITH THE DRAGON TATTOO VOLUME 1 $19.99 DC 6 AVENGERS VS. X-MEN HC $75.00 MAR 7 THE BOYS VOL. 12: THE BLOODY DOORS OFF TP $19.99 DE 8 THE WALKING DEAD VOL. 1: DAYS GONE BYE TP $9.99 IMA 9 SCALPED VOLUME 10: TRAILS END TP (MR) $14.99 DC 10 RED HOOD AND THE OUTLAWS VOLUME 1: REDEMPTION TP $14.99 DC xxx


  2. #2
    King of Cool Joe Kalicki's Avatar
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    That'll happen. It's why these companies do these events, after all.

    EDIT: Also "Wait six months!"

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    Deadpool #1 as the #4 book for the month is a bit of a shocker. I'm guessing that's all due to Tony Moore.

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    Man, with All New X-Men doing so well, Bendis will probably continue to be Marvel's lead writer for ages. BOOOOORRRRINNGGG!!!!!!!!!!!!!!!!!!!!


    Secondly, can anyone please explain to me why "My little pony" is a) selling so well and b) is getting one mention here after the other.
    Maybe I'm missing something here, but isn't MLP just one more of those licensed comics based on a crappy-toy-selling tv show? And it's for kids as well, since when do kids comics sell that well? (Not that I would cmplian if they suddenly did, 'cause you know good sales for kids comics would help comcis in general)
    PLEASE CONSIDER putting SilverSmurfer on ignore due to his factually incorrect and hysteric claim that "Uber" is a "historically revisionist nazi fantasy," and that we should boycott Avatar for it.
    Thank you for your Considerations.

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    King of Cool Joe Kalicki's Avatar
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    Quote Originally Posted by die-yng View Post
    Man, with All New X-Men doing so well, Bendis will probably continue to be Marvel's lead writer for ages. BOOOOORRRRINNGGG!!!!!!!!!!!!!!!!!!!!


    Secondly, can anyone please explain to me why "My little pony" is a) selling so well and b) is getting one mention here after the other.
    Maybe I'm missing something here, but isn't MLP just one more of those licensed comics based on a crappy-toy-selling tv show? And it's for kids as well, since when do kids comics sell that well? (Not that I would cmplian if they suddenly did, 'cause you know good sales for kids comics would help comcis in general)
    MLP has a huge adult following, as well as being good for kids. I think it's a pretty great show, and I'll be buying it when the digital price drops.

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    Quote Originally Posted by die-yng View Post
    Man, with All New X-Men doing so well, Bendis will probably continue to be Marvel's lead writer for ages. BOOOOORRRRINNGGG!!!!!!!!!!!!!!!!!!!!


    Secondly, can anyone please explain to me why "My little pony" is a) selling so well and b) is getting one mention here after the other.
    Maybe I'm missing something here, but isn't MLP just one more of those licensed comics based on a crappy-toy-selling tv show? And it's for kids as well, since when do kids comics sell that well? (Not that I would cmplian if they suddenly did, 'cause you know good sales for kids comics would help comcis in general)
    Howard Stern Explores Bronies - YouTube

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    Quote Originally Posted by Joe Kalicki View Post
    MLP has a huge adult following, as well as being good for kids. I think it's a pretty great show, and I'll be buying it when the digital price drops.
    For real? I'll be the first to admit that I know next to nothing about it, but why would adults watch something like this? Isn't it like Carebears and Strawberry Shortcake and the like?

    I'm not trying to judge it, I mean, I like "Fairly Oddparents" and the occassional Spongebog just fine, I just never really expected something like MLP to have that appeal, it seems so sickeningly sweet.
    PLEASE CONSIDER putting SilverSmurfer on ignore due to his factually incorrect and hysteric claim that "Uber" is a "historically revisionist nazi fantasy," and that we should boycott Avatar for it.
    Thank you for your Considerations.

  9. #9
    downlikecharlie
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    I'm still waiting for the DC response to Marvel NOW (god I hate that name). New 52 made things exciting for a bit. Now it's business as usual.

    DC, take my money. Make something I want to buy, I'm begging you.

  10. #10
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    Yeah, it's pretty amazing, the draw that MLP has been getting as of late. Nobody in our store can explain it. Especially when it comes to the "Bronies" that love the book.

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