This is the Valient promo for the talking X-O Manowar poster, that uses a QR Code to launch a video on an smartphone, becoming the mouth of the character;
Drawn by Jelena Kevic-Djurdjevic, scripted by Robert Venditti and animated by Neal Adams' Continuity Studios. This is a video of it in action at the most recent ComicsPro - until Valiant asked Bleeding Cool to take it down.
This is me trying to do it with an iPad so that it looks rather silly.
And this is me trying to do it with an iPad on me so that it looks ever sillier.
The posters will be sent out to comic stores imminently. Why not try it yourself?