Page 15 of 25 FirstFirst ... 51314151617 ... LastLast
Results 141 to 150 of 241
Like Tree110Likes

Thread: The Goosing Of Marvel NOW With Variants And Discount

  1. #141
    Bleeding Cool toodoor's Avatar
    Join Date
    Jul 2009
    Location
    Winchester, UK
    Posts
    11,484

    Default

    Quote Originally Posted by Peter J Poole View Post
    You need a better handshake... I had a 10% discount card at FP Edinburgh for years when I used to work in the city...
    I think the staff barely get that! You must have been shaking more than his hand...

  2. #142
    Bleeding Cool DarthEwok's Avatar
    Join Date
    Oct 2012
    Posts
    10,117

    Default

    I get it now. The problem with the comic industry isn't the shit product being put out by the big 2 - it's the retailers' fault

    If only those retailers would get in line - we'd be selling a million copies of certain titles every month

  3. #143
    Bleeding Cool
    Join Date
    Sep 2011
    Location
    Phoenix, AZ
    Posts
    11,342

    Default

    Quote Originally Posted by DarthEwok View Post
    I get it now. The problem with the comic industry isn't the shit product being put out by the big 2 - it's the retailers' fault

    If only those retailers would get in line - we'd be selling a million copies of certain titles every month
    Must be nice to believe that everything breaks down nice and simple, just the way you like it.

  4. #144
    VP in Charge of Cool
    Join Date
    Sep 2009
    Posts
    1,482

    Default

    Quote Originally Posted by QCCBob View Post
    I like you, so I was being very simple and concise explaining why your plan doesn't work for me and anyone else who's interested in staying profitable. Your idiotic idea that individual comic shops can spend like multimillion dollar corporation could, but choose not to is beyond the pale. The flaw in the DM system is lazy and cheap publishers who don't invest in their products prefering to have everyone else do it for them AND THAT'S why the DM system is the ONLY reason you still have any variety of comics at all.

    In a fantasy world where individual comic shops are selling thousands of an individual title, your plan is 'workable'. In a retarded fantasy world where you can spend a couple hundred dollars to get ads on prime time TV, front page on the paper, and drive time radio, your plan is 'workable'. In the real world, not a chance in Hell.
    Bob, we have always agreed that the publishers need to a) advertise, and b) make their product new reader accessible.

    But that doesn't mean the local shop is absolved from trying to grow its own business. And that means marketing. All businesses, regardless of what they sell, have to advertise. Why do you think Target runs multi-media campaigns even though Proctor and Gamble already advertises their soaps and shampoos?

    A 2x2 print ad is about $25-$35 in a small town newspaper, about $60-$75 in a big city paper. Even just taking it out once a week - with specific placement in say the sports section - would reach eyes you don't already get.
    Radio ads can run as low as $15 per 30 second spot depending on the market and the length of term of the contract.
    An ad package on your local cable system won't get you on the primetime network shows, but it can get you in front of parents that watch Sportscenter or Lifetime, at about $35-$50 per 30 seconds.

    Those are just the obvious options. Do you do anything with local schools? Cub/Girl Scout packs? Do you sponsor a Little League or soccer team (a one-time expenditure of $200 gets you 12 weeks of 15-18 walking billboards)?

    From your posts, I'm interpreting that your store is on a VERY tight margin. Perhaps a few months of bad sales from closing at any given moment (doesn't make it a bad store, just one that is undercapitalized). Maybe I'm wrong - I hope I am - but I don't know of any businesses that is healthy that doesn't advertise.
    Peter J Poole likes this.

  5. #145
    Wrote the Book on Cool
    Join Date
    Sep 2009
    Posts
    458

    Default

    Quote Originally Posted by Peter J Poole View Post
    You need a better handshake... I had a 10% discount card at FP Edinburgh for years when I used to work in the city...
    Don't forget there are two different chains of FP. I'm assuming toodoor's LCS is the FP UK store in Southamption. Edinburgh is an FP International store.

    For the record:

    FP Intl. = Aberdeen, Edinburgh, Glasgow, Belfast, Dublin, Middlesborough, Sheffield, Manchester, Cardiff, Nottingham, Leeds, Hanley, Leicester, Wolverhampton, and New York.

    FP UK = London, Birmingham, Bristol, Cambridge, Coventry, Croydon, Liverpool, Newcastle, Southampton.
    Last edited by Pennyworth; 11-05-2012 at 11:02 AM.

  6. #146
    Cooler Than The Other Side of the Pillow kingslayer's Avatar
    Join Date
    Aug 2011
    Location
    The Great White North
    Posts
    2,355

    Default

    Quote Originally Posted by toodoor View Post
    I'm always amazed that there isn't any kind of incentive in place at my LCS for being a regular customer spending a decent amount of money every week. It wouldn't be that hard to put something in place where if your pull list is over 10 titles you get x discount, 20 titles gets you y and so on.
    I suppose they don't need to, certainly at mine. No other local competition, which is why it's the most expensive Forbidden Planet in the country.
    They've got my custom either way but I'd be willing to try more, or stick with titles for longer that way.

    *secret clique handshake*
    Do you really get no discount at all? I've never heard of that. Where I live (London , Ontario) there are 5 comic shops and all of them offer discounts for members/pull list subscribers.

    It must be like you said, lack of competition means your LCS doesn't have to do it.

  7. #147
    King of Cool Peter J Poole's Avatar
    Join Date
    Jun 2009
    Location
    Falkirk, Scotland
    Posts
    18,400

    Default

    Quote Originally Posted by DarthEwok View Post
    I get it now. The problem with the comic industry isn't the shit product being put out by the big 2 - it's the retailers' fault

    If only those retailers would get in line - we'd be selling a million copies of certain titles every month
    Kid,

    Seriously...

    "Sometimes it is better to stay silent and let people suspect you're an idiot instead of speaking up and proving it..."

    Cheers
    Comicsfan101 likes this.

  8. #148
    Consultant of Cool
    Join Date
    Feb 2010
    Posts
    220

    Default

    Quote Originally Posted by kingslayer View Post
    Do you really get no discount at all? I've never heard of that. Where I live (London , Ontario) there are 5 comic shops and all of them offer discounts for members/pull list subscribers.

    It must be like you said, lack of competition means your LCS doesn't have to do it.
    My FP in Sheffield didn't offer a discount either. I asked once, he told me (somewhat politely) to get stuffed.

  9. #149
    Bleeding Cool QCCBob's Avatar
    Join Date
    Jun 2009
    Location
    Cincinnati, OH
    Posts
    6,135

    Default

    Quote Originally Posted by D Bell View Post
    But that doesn't mean the local shop is absolved from trying to grow its own business.
    That's not what you were proposing. Your plan was to push specific books by advertising multimedia and giving them away 'free'. Now, you wanna move the goalposts. Pushing A title is ridiculous in the manner you posed. Every shop has to spend ad dollars responsibly for maximum effect. I never said not to advertise a shop. It's suicide to sink money into one book every week especially from Marvel.

    So, say I did your plan, sold some schmuck a variant for $400, gave away my 100 copies for free to anyone who showed up at a specific time, what pray tell do I order on the SECOND issue? Do I hope the schmuck repeats if there is an equal variant stunt, so I can pay for the same number of second issues and not risk losing a ton of money if those freebies don't breed return sales? It's Marvel, there probably won't be reorders available, so I have to have the next issue on hand. Then, it's Marvel, so there's a very real chance the next issue won't ship in a reasonable time frame and no way of telling how many people would remember to come back for it. AND just because they got it free from me doesn't mean they don't have a regular shop or a closer one (or even PJP's beloved digital) where they'll pick up the next issue. If you just think giving a book away FREE means sales will automatically follow, you're just as bad as the 'if we build it, they will come' publishers are at understanding marketing. Again, how many years of Free Comic Book Days do people need to figure out that free doesn't increase long term sales?

    I was a bit more testy than I intended to be with you and I apologize. Idiots who think that the stuff that you have to do as a last ditch desperation ploy when you screw up is a practical business model and are too in love with their uninformed opinions to grasp the concept that shops doing things correctly can happen got on my nerves.
    Blade X likes this.

  10. #150
    Bleeding Cool QCCBob's Avatar
    Join Date
    Jun 2009
    Location
    Cincinnati, OH
    Posts
    6,135

    Default

    Our file customers get a 10% discount with no fees or jump through hoops discount card nonsense, by the way.

Page 15 of 25 FirstFirst ... 51314151617 ... LastLast

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •