Last edited by Peter J Poole; 11-04-2012 at 11:29 AM.
"You might think that... I couldn't possibly comment..."
Fundamental flaw #2 - I base my order on a number of file customers, so how can I give away copies without LOSING money on my file customers AND how many file customers are going to be ticked that we gave away copies, but charged them?
Fundamental flaw #3 - Adding ad money to the lost money from giving stuff away means I'd better see a huge response followed by enough people buying the next issues to pay off the debt incurred. Is there even ONE Marvel Now title that is a better theoretical lock to sell than the Uncanny Avengers and it certainly didn't set the world on fire.
Taking your advice would bankrupt a shop in three months. You're talking thousands of real dollars (Have you priced a multimedia ad campaign lately?) gambled on the fact that Marvel can put out books that attract new readers and we already know they can't do that. If money grew on trees and I could walk out back and pull 6 grand a week to pay for ads without expecting any return, great. You want to spend thousands to make hundreds. That's not practical, especially given that the numbers you'd need to generate would require selling more copies in my store than probably ship to the entire DM community in town.
First you ignore the part where I said IF you had a customer that would commit to purchase and pay up front for the variant.
That means that all those extra copies are now free to you. You net zero, sure, but your cost is also zero (of course, you could charge enough for the variant to see a profit as well, though I'd think that wouldn't be wise for long term customer retention).
So why would you charge your pull customers and give away to walk-ins?
Granted advertising does cost money, though not as much as you think. Radio and newspaper are certainly your cheapest options and buying on local cable is not out of the price range for a healthy store.
But there are other options - are you near a college? Does it have a school newspaper? If so that is a very cheap ad buy and targets the same demographic you want.
Do you trade advertising space in your shop (i.e., posters/ counter cards, etc.) with other small shops that might share your pool of potential customers? Like mom & pop coffee shops or wireless cafes.
And finally, you can't hope to grow any business simply by opening the door. You need to let people know you exist, that you have something they might want and you have to give them a reason to come in. A small give away can certainly help.
Bob, you and I can both argue about content all day (and on that we have always agreed) but shops have to market themselves. I merely offered one potential way to do it. You said you have no customers that buy variants. Fair enough, then this wouldn't work... for you. But that doesn't make it an unworkable idea.
I wonder if these folks also wander into a college lecture hall and correct the PhD professor about his/her area of expertise
NuMarvel still being run by clueless liars with no respect for anybody, and over inflated opinions of their boys club? I am not surprised they keep going down in sales and creativity.
Speaking of numarvel lies that need exposed, here are two:
1. Why is Mark Millar still publishes his books through ICON when Marvel repeated claimed it was an incentive imprint to keep exclusive creators, and not a sandbox reserved for Joey's drinking buddies?
2. Where is the upcoming Ralph Macchio comic work that Marvel claimed was the reason he left a 30 year position at the company to do?
Last edited by Dusty; 11-04-2012 at 10:43 PM.
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