It was an aside in an NYCC report from Bleeding Cool . I thought it may have been a gag. But if so, they repeated it yesterday.
Announced at the Long Beach Comic Con IDW panel yesterday, from February, IDW will publish a Mars Attacks Honey Boo Boo mini-series.
If it is still a joke, please for the love of all that is holy, IDW, stop repeating it!
For those non-Americans who have been spared... you may sacrifice your soul here.
Thanks to Kraig Rasmussen who attended LBCC for Bleeding Cool.