Now, somebody has mocked this thing up for a reason. Keep a close eye on the coffee tables of the SHIELD pilot, I say.
I followed the URL at the bottom left, and then scanned the QR code, which on my iPhone at least, opened up a note containing something fans ofFirefly will recognise instantly...
UPDATE: The Facebook page is not genuine. I didn't click through before, I just took the image on face value. Silly me. Anyway, it was always "a fake," all that has changed is whether or not Whedon himself has "approved it" by passing it on.
Is that even really Joss's account? All that's ever posted there is stuff any fan could find on the Internet. There's never any news or thoughts. And fans make a lot of stuff, but it doesn't mean anything. When Joss does share his thoughts, it's at Whedonesque.com - Joss Whedon weblog