The pub names in Edgar Wright and Simon Pegg's sci-fi comedy The World's End are more than just incidental. Pegg told Empire:When you've seen the film, you'll be able to relate each pub name to what happens inside.
I shared the poster before with the headline:Wright And Pegg?s The World?s End Gets A Superb Poster That Will Mean More And More As The Movie Unfolds
And it's nice to know I wasn't just making that up.
Another Pegg quote has it that:It's a much bigger proposition than the other two films.
I'll be fascinated to see why The Trusty Servant has the name it does - it hints at some kind of character dynamic we don't know about yet. To be honest, though, we don't know much about the film at all.
Empire also published a couple of new pictures from the film. One plays to the pub side of the premise, the other seems to tease the sci-fi element because, well, that's what backlight through smoke means, right? That or 1980s cop movie with synth soundtrack and I don't this is one of those.

That line-up at the bar just feels like it comes from a shot that lasts a second, at most, and either contains or is followed by a whip pan. Not that I want to reduce Wright's filmmaking choices to cliches... he just has a style.
Pegg is playing Gary King and Nick Frost is playing Andy Knight - maybe that's The Trusty Servant explained. I wonder if this naming pattern will mean that Martin Freeman's character, Oliver, is actually called Oliver Queen? That's my hunch anyhow.