One of the things that made me fall in love with Star Wars as a kid was the action figures. For the three movies, there were something like 150 action figures. Every minor character had an action figure. All the bounty hunters, most of whom only showed up for one scene and just stood there, had an action figure. And one of the things I loved about the last Star Trek movie were there were all these minor alien characters who were visually interesting, whose bearing and appearance suggested more to them and suggested more about the world. If I was a kid when that movie came out, I would have been desperate for a Keenser action figure, a figure of the weird doctor alien with the giant eyes, etc. For a movie that at times feels very short (it's very direct, A to B to C) it does a great job of suggesting a larger universe.
Isn't there a DVD feature on Star Trek that's entitled something like, "Bringing a Star Wars vibe to Star Trek"?
Yeah--I think it was more to do with the lack of made-up jargon, though, not the filming style. Outside of Pegg's Scotty talking about detonating the warp cores near the end, you didn't get a whole lot of talk of dilithium crystals and reversed polarities like on the shows and later movies.