Sofia Coppola's New Commercial Is All Over Imogen Poots

[Brendon Connelly]

Ms. Imogen Poots, of Fright Night, Jane Eyre and Cracks, slots into Sofia Coppola's world seamlessly in this promo for high street fashion chain H&M. Thanks to Harris Savides cinematography and the warmth of Marrakech this is the sultriest slice of style over substance you'll see before bedtime.



And now, a behind the scenes clip, by which I mean Coppola's justification for taking on such a brazenly commercial enterprise intercut with images of "actors" just overjoyed to be anywhere near these clothes.

[Birmy]

Is there a more "Beautiful Girl/Unfortunate Name" combo than "Imogen Poots"?