There\'s A Few New Bits In This Short Promo For Snow White And The Huntsman

[Brendon Connelly]

The ratio of old to new material in this promo for Snow White and the Huntsman is certainly helped by the brief runtime.



There's a lot of positive buzz about this film. For many of the people I've spoken to it seems to be scratching their Middle Earth itch - the Rings comparisons are plentiful.

I was certainly surprised when I saw the look and the tone of the thing. Though I also can't help but wonder what we're not seeing here.

Amusingly, this new promo was posted to the film's Facebook page with the caption:

For those that missed Charlize Theron on Top Chef, take a look at this sneak peek from Snow White and the Huntsman!

[Wilson Masters]

Why is the Facebook teaser amusing? Charlize's appearance on "Top Chef" this week was all about promoting that movie. "Top Chef" does product placement all the time, and in the most clumsy way imaginable. They kept talking about this movie, but the episode only heightened my anticipation of it. The "wicked" food cooked by all the chefs looked amazing and was super fun, and Charlize was really into the entire experience. Heavy handed marketing, but it was incredibly effective.