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Thread: DC Comics State 3D Cover Shortage Down To Limited Paper Stock

  1. #1
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    Default DC Comics State 3D Cover Shortage Down To Limited Paper Stock

    DC Comics has been answering questions about the heavily allocated 3D Covers for Villain's Month in September. Retailers, in many cases, have received far less than they ordered, far less than they normally get, and are making up the numbers with reduced price standard covers.

    But how did this happen? We find out.
    Why didn?t DC print at least as many copies of each of the 3-D motion cover issues as they do on the regular monthly series?

    There was a physical limit to how many copies we could print due to availability of the special cover stock.
    There you go folks. It wasn't down to DC setting too-low print runs, or the Final Order Cut-Off date being set too late, it wouldn't have made a difference. They simply ran out of enough stuff to make the damn things with...

  2. #2
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  3. #3
    Bleeding Cool toodoor's Avatar
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    Quote Originally Posted by DarthEwok View Post
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    "I believe them"

    "I don't believe them"

    Shut this mother down!
    Warning, the above post may contain traces of sarcasm, or have been written in an environment where it may have come into contact with sarcasm.

    My name is Steven Tudor, nice to meet you.

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  4. #4
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    It seems like somebody would check on this before taking orders. Or, rather, someone would have if they were competent.

  5. #5
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    That sound you hear...is the DC Damage Control bus rolling on by.

    Again, as someone who KNOWS the printing industry, the cover stock is not going to be some fancy-ass pearl 100lb stock....it's going to be standard quality heavier stock (prob 80lb)....and no printing company worth their fucking SALT would ever run out of it.

    Here's the real explanation. 80-100lb glossy cover stock is more expensive, probably 25-50% more/sheet...combine that with the fancy 3D plates that will be glued onto the covers...and DC likely balked at the price and decided they were going to take a bath on it....so they under-ordered on purpose. It drives up the price of the existing ones and they don't lose their shirt on a VERY poorly planned idea.

    So yeah, don't believe for a fucking SECOND that the cover stock was limited. I've worked in the industry for 15 years and never has such stock been scarce on the floor.

  6. #6
    VP in Charge of Cool superfriend's Avatar
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    i don't care if these were made out of baby's blood, get more baby's blood so i can have my superhero comics!
    eye em aych oh

    sometimes the best argument in favor of the old... is the new.
    stay thirsty my friends.

  7. #7
    Zen Master of Cool
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    I'm wondering when the breaking point is for me when I just stop buying DC all together. Every month there's some dumb shit they do that makes me angry. As of now I'm just getting the Batman and Justice League titles along with Animal Man and Aquaman. The other books I get from them are either cancelled or on there way to cancellation Please continue your stupid streak DC so I can just be down to just Batman, Animal Man and Aquaman

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    King of Cool Blackfist's Avatar
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    Quote Originally Posted by DarthEwok View Post
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    Quote Originally Posted by toodoor View Post
    "I believe them"

    "I don't believe them"

    Shut this mother down!
    Marvel: S-man 2099, Rocket Raccoon
    DC: Wonder Woman, Injustice, Detective Comics, Sandman Overture
    Indie: Sonic the Hedgehog, MegaMan, Street Fighter, SkullKickers, Fatale, Elephantmen, Afterlife of Archie, The Wicked+The Divine

  9. #9
    Zen Master of Cool
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    So...Didio was lying when he said, "Because of the time needed to create the 3-D motion covers, we were forced to set September print runs much further in advance than we normally would..."?

    Yeah, this inspires confidence in DC.

  10. #10
    Captain Cool Jason A. Quest's Avatar
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    Sometimes the best damage control is just shutting up.
    Jason A. Quest, Bt.
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