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Thread: DC New Logo Part Of A Peel Trend Of 2012

  1. #1
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    Default DC New Logo Part Of A Peel Trend Of 2012

    Bleeding Cool was the first to bring you news that DC Comics was getting a new logo, then to show you what it was.

    What we didn't know at the time was how prevalent that approach was.

    Logo Lounge has been looking at trends in new company logos, and identified the "peel" as one of them. Here's the DC logo and three of its friends, as well as the companies that designed them.



    They say;
    2007 marked the graphic invasion of the peeling trompe l'oeil sticker. These graphic devices, usually referred to as violators, held a revered spot in the packaging industry and usually held copy such as "new and improved" or "30% more detergent." Often as simple as a laid-back shape on a round background, these designs gave the appearance of a sticker with poor adhesion. Used on web interfaces and print, alike the proliferation of these violators reached saturation levels by 2010.

    The old faux tactile effect, which had completely run its course, is reincarnated now as a reveal. The effect is incorporated into identities set to unveil or expose an inner value or underlying trait. The rendered shadow implying that the peeling back of layers is occurring in real time gives you an immediate peek behind the scenes. DC Comics uses a family of solutions, each pulling back the curtain on a graphic representing a different super hero.

  2. #2
    King of Cool Blackfist's Avatar
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    there's not enough appeal to go around in this article
    Marvel: S-man 2099, Rocket Raccoon
    DC: Wonder Woman, Injustice, Detective Comics, Sandman Overture
    Indie: Sonic the Hedgehog, MegaMan, Street Fighter, SkullKickers, Fatale, Elephantmen, Afterlife of Archie, The Wicked+The Divine

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    VP in Charge of Cool betty boolean's Avatar
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    worst DC logo ever!
    “Everything in life is just for a while.”
    ― Philip K. Dick, A Scanner Darkly

    --------------------------------

    "DC comics are for ☛□☚'s"

    "Batman Eternal my @¬$£"

    "Marvel Essential collections make great colouring books"
    --Betty Boolean

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    Wrote the Book on Cool doomedhuh's Avatar
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    Yeah, this is why the DC logo sucks, it's too similar to so many other bland, generic corporate logos.

    bring back the bullet!

  5. #5
    King of Cool Blackfist's Avatar
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    Quote Originally Posted by doomedhuh View Post
    Yeah, this is why the DC logo sucks, it's too similar to so many other bland, generic corporate logos.

    bring back the bullet!
    hell bring back the star and swoosh, that was at least dynamic
    Marvel: S-man 2099, Rocket Raccoon
    DC: Wonder Woman, Injustice, Detective Comics, Sandman Overture
    Indie: Sonic the Hedgehog, MegaMan, Street Fighter, SkullKickers, Fatale, Elephantmen, Afterlife of Archie, The Wicked+The Divine

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    All of them have a super synthetic, digital look to them. It might be interesting if it actually looked like peeled paper rather than Photoshop gradients.

  7. #7

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    Isn't a peel usually something you throw away, whether it's a banana peel, or a label off a piece of merchandise? Is that the image they really want for their product? Flimsy and disposable?

  8. #8

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    I remember a similar logo lounge article in 2007 about how EVERYONE was using an ellipse in their logo and it was getting old... right as DC changed their logo to include an ellipse.

    Now we see an article that refers to 2007 as start of the sticker/peel trend and 2010 being the saturation point... well before DC adopted it in their logo. Comics tend to be leaders in pop culture themes, it's a shame that DC finds the need to be such a follower when it comes to branding trends.

  9. #9
    Exceedingly Cool
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    Quote Originally Posted by Rich Johnston View Post
    each pulling back the curtain on a graphic representing a different super hero.
    Except they haven't actually done that yet, have they? All of the comic covers I've seen have the same logo...

  10. #10
    VP in Charge of Cool Kevin T Brown's Avatar
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    Quote Originally Posted by Blackfist View Post
    there's not enough appeal to go around in this article
    And that got nothin'??? Sheesh...

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