DC Comics Gets A New Logo. And Here It Is.

[DocBrass]

its been picked up in a graphic design blog...

DC may be its own Villain - Brand New

[Dusty]

I think you'll find my obsession is "being sarcastic to idiots who talk bollocks" which is why you keep popping up.

So you talk to yourself a lot in between obsessing over me and hanging on every word I say? Got it.

[Rootfireember]

I was wondering when BrandNew would dig its teeth into it YAY

[positronic]

After doing some thinking about this, if DC is in love with the idea of an animated logo, which does have some appeal (if you'll pardon the pun) for use as an animated GIF or logo to be used in movie and television projects, they really need to rethink this because nothing about it signifies "DC Comics". A better design, which does convey the idea that the source material for all these varied entertainment products originates in the print medium of comic books, would be a rectangular looking design with a block letter-ish font for the large letters DC. The animated logo could begin as two generic facing pages (perhaps with a simple six-panel grid on each page), with the left-hand page turning over to the right to reveal the large block letters D and C. Add a drop shadow frame to the thing to represent the cover of a book, with the word "comics" in a smaller font below the book. That would work for animation, but of course for a static print image, you could only show the end result of the large block letters D and C framed as the left and right hand pages of a book. The nice thing about using the large block letters is that it maintains a bit of continuity with the block lettering used in DC logos from the 1970s to 2005.

I hope I've described this idea well enough for people to visualize it, since I really don't have the time to devote to creating an animated GIF to demonstrate.

Even though we are inexorably moving into the digital age, and future generations will think of a "book" as something like an iPad or Kindle, the idea of paper publishing is still persistant enough in people's minds to be viable for a few decades. And we do want to plant the idea in people's minds, whether they're buying toys, or watching a movie or animated cartoon, or reading digital comics, that it all stems from print, in order to keep the DC print publishing operation as viable for as long as possible.

[positronic]

its been picked up in a graphic design blog...

DC may be its own Villain - Brand New

Thanks for posting this, Doc. DC should read the results of the polls on that page and reverse its plans. Unfortunately, they've probably already invested too much money in this, and the embarassment of reversing their decision after the design leaked out to the public would result in them losing face, so they'll probably ignore public opinion and plow doggedly ahead with the idea, and we'll all have to suffer through this design for months or years before they'll admit to themselves that it just doesn't work, and replace it again.

[Gene Ha]

It's Milton Glaser, not Glazer.

MiltonGlaser-1.jpg

I liked the Bullet, and I liked the replacement ringed planet logo. Not a fan of the new sticker peel, but if it just disappears at this point before it actually hits comics covers and backpacks and dried vegetable packaging I don't see how anyone gets embarrassed. Hoping it quietly retires to a file cabinet.