Yeah, it came out that week before Christmas that was heavy--I remember because I bought 5 or 6 Image books that week and also bought Black Beetle #0 from Dark Horse as an impulse buy. I'd never heard of it either, so I'm glad it's getting some promotion before the series proper launches.
Black Beetle is great and truly a labor of love. I can't wait for more.
...I dunno. Something about that name fires off a red alert in the back of my head. Sort of like what would happen if DC introduced a character called the Platinum Snurfboarder, or Marvel came up with a character called Booster Chrome.