So Which Publisher Has The Biggest Selling Comic... On Average?
Marvel may have sold over 300,000 copies of Uncanny Avengers #1. Image may have sold almost 400,000 of Walking Dead #100.
BUt what about the lower selling titles? How do they stack up?
We're going to cheat a little by only including the Top 300 comics reported by Diamond that sold in comic shops in 2013. Which means that some of the smaller companies may get a boost my ignored the comics that didn't sell enough to get in the top 300. But there's one incontroversial point that sticks out.
Because Valiant is considered a "Small Press Publisher" by Diamond, in that it is outside the Top Ten of publishers. Yes, when it comes to saverage sales of books...
Here's a chart. Each measures a publisher, looks at the number of comics placed in the Top 300, their highest and lowest sales, and in the middle in bold, the average sale.
For which, Valiant is third. Only four or five books, it's true. But it is expanding...
"In the land of the blind, the one-eyed man is king"
And right now, the one-eyed man is still DC. Last month, a random issue of Batman sold nearly as many copies as Amazing Spider-Man #700 - a big anniversary issue, of the publisher's premiere character, which was also touted as the final issue of the series (some nuubs certainly believed this and bought the issue because of it)
Also if you look at last month's top 10, it featured a bunch of random DC issues (#15's) - and nearly all of the Marvel stuff was #1's and Marvel Now newly-launched books
I wonder if there might be an error in the tables. For Marvel and DC, their respective highest and lowest numbers are the same in both Oct and Nov. And Valiant's highest number (but not the lowest) is the same between those two months as well.
I have to say that Valiant currently has a very inspired group of books. I was instantly hooked to each book I tried out with the exception of one. Archer & Armstrong has ignited something in Fred Van Lente, because I've never been a fan of his work, but ..... That book is clever and entertaining. Manuel Garcia's art on Bloodshot makes a somewhat engaging title moreso. I picked up Harbinger only last week and am really enjoying it as well.
The methodology here is fundamentally broken, to the point of rendering the analysis and any conclusions drawn from it... pretty much meaningless. Only including books that sell above a certain threshold* is a bit like looking at the average height of a college's basketball team, and trying to discern something meaningful about how tall the students at that school are.
*Yes, I know: you don't have access to the full list. Science doesn't care why your data is useless.