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Thread: Aspen's Legend Of The Shadow Clan Shows Off Its Incentives

  1. #1
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    Default Aspen's Legend Of The Shadow Clan Shows Off Its Incentives



    Legend Of The Shadowclan by David Wohl, Brad Foxhoven, Cory Smith and John Starr is a new comic from Aspen coming out in February, one of ten new books for Aspen's tenth anniversary. Naturally they'd like retailers to order lots of copies. And they've been watching how the big boys do it. I can see influence from IDW, Boom, Valiant and even Millarworld in this launch incentives. For each successive offer, the retailer will also receive all the previous offers too.
    For every 50 total combined copies of the standard and Reserved edition covers ordered, retailers will receive 1 (one) FREE signed and numbered copy of the standard cover accompanied by a certificate of authenticity.

    For every 100 total combined copies of the standard and Reserved edition covers ordered, retailers will receive 1 (one) FREE CGC 9.8 copy of the Reserved edition cover.

    For every 250 total combined copies of the standard and Reserved edition covers ordered, retailers will receive 1 (one) FREE original hand drawn art cover by series artist Cory Smith.

    For every 750 total combined copies of the standard and Reserved edition covers ordered, retailers are eligible to receive any quantity of those copies with an exclusive cover featuring their store logo or image incorporated into the cover illustration. Qualifying retailers will be contacted to confirm the specifics of your exclusive image. Your cover will also be listed on the inside front cover, directing customers on where to acquire your retailer exclusive cover!

    (Limit of 5) For every 1500 total combined copies of the standard and Reserved edition covers ordered, those retailers will receive a special store signing appearance by a creator(s) of the book, receive 200 additional past Aspen exclusive comics for the signing, and be included in an interior ad page of the comic helping to promote the event. Qualifying retailers will be contacted to confirm the specifics of your signing.
    Orders are due today. For a comic priced at one dollar retail, for many stores this could be a bargain way to get a store appearance by out of town creators paid for, and a whole bunch of covers exclusive to your store to promote it with.

    They are also doing the "reserved cover" incentive, pioneered by Valiant and nicked by IDW for retailers to encourage people to preorder copies by giving them their own cover. And for those who preorder all ten Aspen "10 For 10", Aspen will give them a free poster featuring all ten books later in the year...


  2. #2
    Zen Master of Cool ShinAkuma666's Avatar
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    As a reader, the comic interest me, Aspen have been WAY better at getting their comics on time in stores for a while now.

    But is it just me, or are these incentive ratios crazier than Marvel !?!? I think they might have went a bit overboard on this... There should options lower than 5o, its a bit crazy if you ask me...

  3. #3
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    Hi ShinAkuma666, first off, thanks for noticing our improved release schedule

    Our incentives ratios are higher for our "10 for 10" initiative books due to the reduced pricing on a dollar book, which when given to retailers at their wholesale rate makes it much more reasonable to purchase more copies. While Marvel usually offers these type of ratios on regular priced books, we felt these numbers on a low-priced dollar book would make more sense and give the retailers several tiers of incentives to choose from to help promote the book. Hope this helps, just wanted to fill you in our thought process when it came to our incentive tiers. I hope you check out Legend of the Shadow Clan, if you're into action-adventure ninja stories, I think you'll be pleasantly surprised with this title.

  4. #4
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    This thing of putting the state or the name of the comic shop on the cover, it's only going to work so many times. Better jump on the bandwagon quick.

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