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Diamond To Provide Tools For Retailers To Create Their Own Signage

As explained at the Diamond Retailer Lunch yesterday, Diamond are creating new applications for retailers to help create their own in-store signage.

One of the factors in the Best Practice Retail Awards that Diamond also gave out was how good a store looks – inside and out. Signage is emphasised as a way for retailers to communicate with their customers, drive a narrative and also maintain  a brand, becoming the place that makes repeat shopping easier and easier and easier, and establish a trusted voice.

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And now, apparently, Diamond will make it a lot easier, using all the official publisher artwork, logos and information – and your own store's logos as well! Get those printers humming!


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Rich JohnstonAbout Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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