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DC Comics Maintain Marketshare Against Marvel In June, After May's Rises As Harley Quinn Beats New Superman Team And Original Sin

Last month we pointed out DC Comics had increased their marketshare of the direct comics market against Marvel in May, after a number of months suffering in the low twenties.

In May, DC Comics basically maintained that, their dollar share dropping from 30.04% to 29.88% an their unit share dropping from 33.52% to 33.20%. Not even a half point drop for either. While Marvel's dollar share has also dropped from 34.38% to 33.71% and their unit share from 36.46% to 35.68%, reducing their lead on DC.

This is the real impact of the weeklies on DC's sales, giving them four to five strong books a month and four five mid level books while cancelling some of the lesser performing titles. Result? Marketshare. But also in a month that dropped around 2-3% on May's comics sales – and both were four week months.

Worth also noting that the Geoff Johns and John Romita Jr relaunch of Superman that was heavily promoted, was beaten by Harley Quinn #7 – which also beat one of the issues of Original Sin. How long before we get a Harley Quinn weekly?

So who has grabbed the missing digits?

Well, Image gets a little, their dollar share jumps slightly from 8.86% to 8.93% but their unit share jumps from 9.96% into double digits with 10.51%. Boom and Dynamite get a little but also up in marketshare are the collective number of small publishers. It's only by a little bit it makes a difference even at the top of the marketshare chart.

Aside from that DC and Marvel divide the comic top ten between them with Walking Dead getting a look in. But in the collection top ten, Image Comics dominates again but with Afterlife With Archie topping the charts – when was the last time an Archie collection debuted so high?

TOP COMIC BOOK PUBLISHERS

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 33.71%
DC COMICS 29.88%
IMAGE COMICS 8.93%
IDW PUBLISHING 5.60%
DARK HORSE COMICS 5.57%
DYNAMITE ENTERTAINMENT 2.62%
BOOM! STUDIOS 2.52%
VALIANT ENTERTAINMENT LLC 1.20%
AVATAR PRESS INC 1.10%
ARCHIE COMIC PUBLICATIONS 0.93%
OTHER NON-TOP 10 7.94%
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 35.68%
DC COMICS 33.20%
IMAGE COMICS 10.51%
DARK HORSE COMICS 4.89%
IDW PUBLISHING 4.45%
BOOM! STUDIOS 2.52%
DYNAMITE ENTERTAINMENT 2.30%
VALIANT ENTERTAINMENT LLC 1.27%
AVATAR PRESS INC 0.81%
ZENESCOPE ENTERTAINMENT INC 0.70%
OTHER NON-TOP 10 3.68%

NEW TITLES SHIPPED

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL SHIPPED
DC ENTERTAINMENT 77 28 1 106
MARVEL COMICS 78 24 0 102
IMAGE COMICS 53 10 0 63
DARK HORSE COMICS 36 23 0 59
IDW PUBLISHING 43 16 0 59
BOOM! STUDIOS 28 7 0 35
DYNAMITE ENTERTAINMENT 23 9 0 32
AVATAR PRESS 9 7 0 16
ZENESCOPE ENTERTAINMENT 11 2 0 13
RANDOM HOUSE 0 11 0 11
OTHER NON-TOP 10 66 109 34 209

COMPARATIVE SALES STATISTICS

  DOLLARS UNITS
JUNE 2014 VS. MAY 2014
COMICS -3.19% -1.31%
GRAPHIC NOVELS -3.36% 2.93%
TOTAL COMICS/GN -3.25% -0.99%
JUNE 2014 VS. JUNE 2013
COMICS -2.93% -4.51%
GRAPHIC NOVELS 8.09% 10.26%
TOTAL COMICS/GN 0.33% -3.46%
YEAR-TO-DATE 2014 VS. YEAR-TO-DATE 2013
COMICS -1.43% -6.36%
GRAPHIC NOVELS 2.93% 5.41%
TOTAL COMICS/GN -0.08% -5.46%
SECOND QUARTER 2014 VS. FIRST QUARTER 2014
COMICS 14.13% 11.07%
GRAPHIC NOVELS 13.59% 2.88%
TOTAL COMICS/GN 13.96% 10.34%
SECOND QUARTER 2014 VS. SECOND QUARTER 2013
COMICS 3.90% -1.29%
GRAPHIC NOVELS 4.33% 1.25%
TOTAL COMICS/GN 4.04% -1.09%

TOP 10 COMIC BOOKS

RANK DESCRIPTION PRICE VENDOR
1 BATMAN #32 $3.99 DC
2 AMAZING SPIDER-MAN #3 $3.99 MAR
3 ORIGINAL SIN #3 $3.99 MAR
4 HARLEY QUINN #7 $2.99 DC
5 SUPERMAN #32 $3.99 DC
6 ORIGINAL SIN #4 $3.99 MAR
7 AMAZING SPIDER-MAN #1.2 $3.99 MAR
8 JUSTICE LEAGUE #31 $3.99 DC
9 THE WALKING DEAD #128 (MR) $2.99 IMA
10 DETECTIVE COMICS #32 $3.99 DC

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK DESCRIPTION PRICE VENDOR
1 AFTERLIFE WITH ARCHIE VOL. 1: ESCAPE FROM RIVERDALE TP $17.99 ARC
2 NIGHT OF THE LIVING DEADPOOL TP $16.99 MAR
3 VELVET VOLUME 1: BEFORE THE LIVING END TP (MR) $9.99 IMA
4 SAGA VOLUME 3 TP (MR) $14.99 IMA
5 SAGA VOLUME 1 TP (MR) $9.99 IMA
6 SUPERIOR SPIDER-MAN VOL. 6: GOBLIN NATION TP $19.99 MAR
7 BATMAN & ROBIN VOL. 3: DEATH OF THE FAMILY TP $14.99 DC
8 INJUSTICE: GODS AMONG US VOLUME 1 TP $14.99 DC
9 INJUSTICE: GODS AMONG US VOLUME 2 HC $19.99 DC
10 SAGA VOLUME 2 TP (MR) $14.99 IMA

TOP 10 BOOKS

RANK DESCRIPTION PRICE VENDOR
1 JIM HENSON'S THE DARK CRYSTAL: THE NOVEL HC $19.99 BOO
2 NEIL GAIMAN: THE TRUTH IS IN A CAVE IN THE BLACK MOUNTAINS: AN ILLUSTRATED NOVELLA HC $21.99 HAR
3 EVE: TRUE STORIES HC $12.99 DAR
4 THE WALKING DEAD VOL. 3: THE FALL OF GOVERNOR PART 1 SC $14.99 ST.
5 THE SHADOW DOUBLE NOVEL VOLUME 85 SC $14.95 SAN
6 PLANET OF THE APES MINIATURE BOOK KIT $12.95 RUN
7 LEGEND OF ZELDA: HYRULE HISTORIA HC $34.99 DAR
8 MY LITTLE PONY: FRIENDSHIP IS MAGIC COLLECTOR POSTER BOOK $20.00 HAC
9 NEIL GAIMAN: CHU'S FIRST DAY OF SCHOOL HC $17.99 HAR
10 THE QUOTABLE DOCTOR WHO: WISE WORDS FROM ACROSS TIME & SPACE HC $19.99 HAR

TOP 10 TOYS

RANK DESCRIPTION VENDOR
1 DC COMICS BOMBSHELLS: BLACK CANARY STATUE DC
2 DC COMICS: THE NEW 52 JUSTICE LEAGUE 7-PACK BOX SET DC
3 BATMAN BLACK & WHITE: HARLEY QUINN STATUE DC
4 MARVEL SELECT: AMAZING SPIDER-MAN 2 ACTION FIGURE DST
5 MARVEL SELECT: DEADPOOL ACTION FIGURE DST
6 DC COMICS DESIGNER SERIES 1: NIGHTWING BY CAPULLO FIGURE DC
7 DC COMICS COVER GIRLS: POISON IVY STATUE DC
8 MARVEL SELECT: RED HULK ACTION FIGURE DST
9 DC COMICS: THE NEW 52: EARTH-2 THOMAS WAYNE BATMAN FIGURE DC
10 DC COMICS: ARMORED WONDER WOMAN BISHOUJO STATUE KOT

TOP 10 TOYS

RANK DESCRIPTION VENDOR
1 RISK LEGACY HAS
2 MY LITTLE PONY CCG: CANTERLOT NIGHTS BOOSTER PACKS ENT
3 STAR WARS X-WING: TANTIVE IV EXPANSION PACK FAN
4 MONOPOLY: THE WALKING DEAD SURVIVAL EDITION USA
5 MAGIC THE GATHERING TCG: MODERN EVENT DECK WIZ
6 GODZILLA SERIES ONE MINI-FIGURES NEC
7 ADVENTURE TIME CARD WARS PACK 2: B-MO VS. LADY RAINICORN CRY
8 PATHFIDER BATTLES: REIGN OF WINTER BOOSTER BRICK NEC
9 TICKET TO RIDE 10TH-ANNIVERSARY EDITION DOW
10 MY LITTLE PONY CCG: CANTERLOT NIGHTS THEME DECK ENT
dollar-share

Dollar Market Share – June 2014

unit-share

Unit Market Share– June 2014


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Rich JohnstonAbout Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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