Two Issues Of The Walking Dead In February 2014’s Top Ten, As Comics Sales Begin To Drop

These are the official statistics for comic books as distributed in North America by Diamond Comic Distributors in the month of February 2014. So what have we learned? Well, the relaunch of Wolverine didn’t seem to bother the continuing Forever Evil and Batman sales, as DC continue to dominate the very top of the charts, but Marvel grab the remains. Also worth noting, Walking Dead continues to super-perform for Image Comics, this month for the first time putting two issues in the Top Ten as All Out War kicks off.

Marvel Comics dollar share stabalised from to 34.09% to 34.1% but as did their unit share from to 37.39% to 37.36%. DC Comics saw their dollar share rise ever so slightly from 28.06% to 28.73% and their unit share from 30.77% to 31.12%. Image’s dollar share has gone from  8.78% to 7.85% and their unit share has dropped from to 10.10% to 8.88%.

Overall sales though are dropping, compared to January and to this time last year… indeed, compared 2013 at this time last year, 2014 is 10% down. After months and years of increasing sales… is this the beginning of reducing sales? Graphic novel sales in comic stores are up, but its not enough to stop the downward trend…

But its also noticing that while the graphic novel sales don’t match the bookstore sales results, there are still no Marvel or DC titles in the top five.

TOP COMIC BOOK PUBLISHERS

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 34.10%
DC COMICS 28.73%
IMAGE COMICS 7.85%
DARK HORSE COMICS 6.61%
IDW PUBLISHING 6.01%
DYNAMITE ENTERTAINMENT 3.51%
BOOM! STUDIOS 2.05%
EAGLEMOSS PUBLICATIONS LTD 1.28%
ZENESCOPE ENTERTAINMENT INC 1.05%
VALIANT ENTERTAINMENT LLC 1.02%
OTHER NON-TOP 10 7.78%
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 37.36%
DC COMICS 31.12%
IMAGE COMICS 8.88%
DARK HORSE COMICS 5.59%
IDW PUBLISHING 5.00%
DYNAMITE ENTERTAINMENT 3.40%
BOOM! STUDIOS 1.94%
VALIANT ENTERTAINMENT LLC 1.08%
ZENESCOPE ENTERTAINMENT INC 0.99%
AVATAR PRESS INC 0.95%
OTHER NON-TOP 10 3.70%

NEW TITLES SHIPPED

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL SHIPPED
DC COMICS 85 26 0 111
MARVEL COMICS 69 32 0 101
IMAGE COMICS 48 11 0 59
DARK HORSE COMICS 39 19 0 58
DYNAMITE ENTERTAINMENT 50 8 0 58
IDW PUBLISHING 40 17 0 57
BOOM ENTERTAINMENT 24 6 0 30
AVATAR PRESS INC 10 1 1 12
VALIANT ENTERTAINMENT LLC 9 2 0 11
EAGLEMOSS 0 0 4 4
OTHER 69 102 20 191

COMPARATIVE SALES STATISTICS

  DOLLARS UNITS
FEBRUARY 2014 VS. JANUARY 2013
COMICS -5.48% -4.47%
GRAPHIC NOVELS -4.48% 5.98%
TOTAL COMICS/GN -5.17% -3.65%
FEBRUARY 2014 VS. FEBRUARY 2013
COMICS -10.39% -14.77%
GRAPHIC NOVELS 2.83% 14.99%
TOTAL COMICS/GN -6.71% -12.83%
YEAR-TO-DATE 2014 VS. YEAR-TO-DATE 2013
COMICS -5.53% -11.18%
GRAPHIC NOVELS -6.69% 3.16%
TOTAL COMICS/GN -5.89% -10.15%

TOP 10 COMIC BOOKS

RANK DESCRIPTION PRICE VENDOR
1 BATMAN #28 $3.99 DC
2 FOREVER EVIL #5 $3.99 DC
3 WOLVERINE #1 $3.99 MAR
4 SUPERIOR SPIDER-MAN #27.NOW $3.99 MAR
5 JUSTICE LEAGUE #28 $3.99 DC
6 SUPERIOR SPIDER-MAN #28 $3.99 MAR
7 FANTASTIC FOUR #1 $3.99 MAR
8 THE WALKING DEAD #121 (MR) $2.99 IMA
9 THE WALKING DEAD #122 (MR) $2.99 IMA
10 ALL NEW X-MEN #23 $3.99 MAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK DESCRIPTION PRICE VENDOR
1 LOCKE & KEY VOLUME 6: ALPHA & OMEGA HC $29.99 IDW
2 FATALE VOLUME 4: PRAY FOR RAIN TP (MR) $14.99 IMA
3 ADVENTURE TIME VOLUME 4 TP $14.99 BOO
4 INVINCIBLE VOLUME 19: THE WAR AT HOME TP $16.99 IMA
5 SAGA VOLUME 1 TP (MR) $9.99 IMA
6 STAR-LORD: ANNIHILATION CONQUEST $7.99 MAR
7 INFINITY HC $75.00 MAR
8 MY LITTLE PONY TALES VOLUME 2 TP $17.99 IDW
9 REVIVAL VOLUME 3: A FARAWAY PLACE TP (MR) $14.99 IMA
10 THE FLASH VOLUME 2: ROGUES REVOLUTION TP (N52) $16.99 DC

TOP 10 BOOKS

RANK DESCRIPTION PRICE VENDOR
1 THE SHADOW DOUBLE NOVEL VOLUME 81 SC $14.95 SAN
2 MODERN MASTERS VOLUME 29: CLIFF CHIANG SC $15.95 TWO
3 ALABASTER NOVEL: PALE SC $14.99 DAR
4 DISNEY’S THE MUPPETS CHARACTER ENCYCLOPEDIA HC $16.99 DK
5 THE AVENGER DOUBLE NOVEL VOLUME 12 SC $14.95 SAN
6 MAD GREATEST ARTISTS: DAVE BERG HC $30.00 RUN
7 LEGEND OF HEROES VOLUME 1: CHARACTERS SC $49.99 UDO
8 LEGEND OF HEROES VOLUME 2: ILLUSTRATIONS SC $49.99 UDO
9 LEGEND OF ZELDA: HYRULE HISTORIA HC $34.99 DAR
10 HELLBOY COMPANION TP $14.95 DAR

TOP 10 TOYS

RANK DESCRIPTION VENDOR
1 DC COMICS BOMBSHELLS: BATGIRL STATUE DC
2 DCV PLAY ARTS KAI: BATMAN “RED COSTUME” FIGURE SQU
3 BATMAN ARKHAM ORIGINS SERIES 2: DEATHSTROKE FIGURE DC
4 MARVEL SELECT: CLASSIC HAWKEYE FIGURE DST
5 BATMAN ARKHAM ORIGINS SERIES 2: KILLER CROC DELUXE FIGURE DC
6 THOR: SMASHING HAMMER STATUE BOW
7 ASTONISHING WOLVERINE STATUE BOW
8 BATMAN ARKHAM ORIGINS SERIES 2: FIREFLY FIGURE DC
9 BATMAN ARKHAM CITY PLAY ARTS KAI: THE JOKER FIGURE SQU
10 DC COMICS ICONS: BATMAN 1/6-SCALE STATUE DC

TOP 10 GAMES

RANK DESCRIPTION VENDOR
1 DC HEROCLIX: LEGION OF SUPERHEROES BOOSTER BRICK NEC
2 MAGIC THE GATHERING TCG: BORN OF THE GODS BOOSTERS ALL
3 MONOPOLY: THE WALKING DEAD SURVIVAL EDITION USA
4 DC HEROCLIX: LEGION OF SUPERHEROES FOIL PACKS NEC
5 MAGIC THE GATHERING TCG: BORN OF THE GODS FAT PACK ALL
6 ADVENTURE TIME CARD WARS GAME CRY
7 DOCTOR WHO: TUMBLING TARDIS TOWER UND
8 YU-GI-OH! TCG: STRUCTURE DECK CYBER DRAGON REVOLUTION KON
9 RISK: THE WALKING DEAD SURVIVAL EDITION USA
10 MY LITTLE PONY MONOPOLY USA
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Dollar Market Share – February 2014

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Unit Market Share– February 2014

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