Antony Johnston Schools You On Reality Of Comic Book Marketplace

umbralAntony Johnston (no relation) has a new Image comic book out, Umbral. He’s also been looking at the numbers coming in. On Tumblr, he writes,

For Umbral #1, 70% of our orders came from less than 30% of Diamond accounts. That’s every store that ordered 10 or more copies.

If you move that threshold up to 20 copies, you’re then accounting for fully 50% of our orders; and that came from just 10% of Diamond accounts.

And those numbers don’t even include stores that ordered zero copies. It may surprise you to learn that some stores literally only order Marvel + DC books, nothing else.

So think on that. More than 70% of Diamond accounts didn’t even order 10 copies of a brand new Image #1.

You know what the most amazing part is? Ten years ago, that number would have been more like 80%.

Now, I haven’t seen a per-store breakdown of our orders for the latest issues, but I’d wager the split is even more pronounced now, as our numbers generally decline.*

Still a long way to go, baby.

The Bleed

Ed Brisson Reads Kraven’s Last Hunt: The Bleed Episode 47

Dr_Light

First Shot Of Doctor Light From Flash Season 2?

tumblr_inline_ntprlyz2rC1rb6thr_500

It’s Time For Comics For Grownups Like Fütchi Perf, If You Steal & Super Mutant Magic Academy

AMERICAN DAD: From "Family Guy" creator Seth MacFarlane comes the animated story of STAN SMITH, who works for the CIA and is constantly on the alert for terrorist activity. Stan will go to extremes to protect his beloved America from harm in the new FOX animated series AMERICAN DAD.  The AMERICAN DAD special preview episaode airs Sunday, Jan. 6 following SUPER BOWL XXXIX and THE SIMPSONS. lockwise from Top: Stan, Rodger, Hayley, Klaus, Steve and Francine.

TBS Renews American Dad For Two More Seasons

WAC

Things To Do This Bank Holiday Weekend In Birmingham If You’re Wild About Comics

Diane_Nelson

DC Entertainment’s Diane Nelson To Lead Warner Bros. Consumer Products

unnamed

Explore Purgatory In Exodus: The Life After This November

FrankensteinCode

Frankenstein No More – New Fox Series Gets A Name Change

unnamed

Fate/Zero Manga Arrives From Dark Horse This February

swfaICON

Imperial Dispatch: Star Wars Expected Box Office, New Finn With Saber Image