Antony Johnston Schools You On Reality Of Comic Book Marketplace

umbralAntony Johnston (no relation) has a new Image comic book out, Umbral. He’s also been looking at the numbers coming in. On Tumblr, he writes,

For Umbral #1, 70% of our orders came from less than 30% of Diamond accounts. That’s every store that ordered 10 or more copies.

If you move that threshold up to 20 copies, you’re then accounting for fully 50% of our orders; and that came from just 10% of Diamond accounts.

And those numbers don’t even include stores that ordered zero copies. It may surprise you to learn that some stores literally only order Marvel + DC books, nothing else.

So think on that. More than 70% of Diamond accounts didn’t even order 10 copies of a brand new Image #1.

You know what the most amazing part is? Ten years ago, that number would have been more like 80%.

Now, I haven’t seen a per-store breakdown of our orders for the latest issues, but I’d wager the split is even more pronounced now, as our numbers generally decline.*

Still a long way to go, baby.

Looks Like Todd McFarlane Has New Plans For Haunt…

CathairApocalypse_1-1

Could Scott Gross’ Cathair Be This Christmas’ Most Popular Webcomic?

doctor who

How Not To Spoil The Doctor Who Christmas Special

SavageSpecial2014CovHack

Process Art For The Woman Of Bronze – Doc Savage Special

Dedicated Discussions – Steam Holiday Sale Is Finally Here, A New Minecraft Game, And GTA Online Heists Are On The Way

bm-cv37-large-112203

ComiXology Brings In VAT Charges Early – But Who Gets The Money?

Jeff Pina Gets In To San Diego Comic Con

Halo ODST

ODST Is Being Added To The Master Chief Collection For Free If You’ve Played Already

IVAR_001_008_fix

Valiant Teases Ivar: Timewalker #1

hobbit-battle-of-five-armies-infographic

Strategy Breakdown For The Battle Of The Five Armies