Antony Johnston Schools You On Reality Of Comic Book Marketplace

umbralAntony Johnston (no relation) has a new Image comic book out, Umbral. He’s also been looking at the numbers coming in. On Tumblr, he writes,

For Umbral #1, 70% of our orders came from less than 30% of Diamond accounts. That’s every store that ordered 10 or more copies.

If you move that threshold up to 20 copies, you’re then accounting for fully 50% of our orders; and that came from just 10% of Diamond accounts.

And those numbers don’t even include stores that ordered zero copies. It may surprise you to learn that some stores literally only order Marvel + DC books, nothing else.

So think on that. More than 70% of Diamond accounts didn’t even order 10 copies of a brand new Image #1.

You know what the most amazing part is? Ten years ago, that number would have been more like 80%.

Now, I haven’t seen a per-store breakdown of our orders for the latest issues, but I’d wager the split is even more pronounced now, as our numbers generally decline.*

Still a long way to go, baby.

Mighty Morphin Power Rangers #1 Retailer Exclusive Covers – Day Three

Hayley-Atwell

Agent Carter’s Hayley Atwell To Play Another Carter In ABC’s Conviction Pilot

The Emerald Diplomat – Oliver Queen Tries A Different Approach

Frozen Out – The Latest Move In Iceman’s Love Life….

© 2016 The CW Network, LLC. All rights reserved.

Six Important Moments From The Flash – Welcome To Earth-2

tbrgo

Thunderbirds Are Go At Amazon

donald-trump-art-of-the-deal-movie

Johnny Depp Plays Donald Trump In A New Funny Or Die Movie

battlestars

Battlestar Galactica Feature Once Again Moves Forward With Michael De Luca

purgemitchell

Elizabeth Mitchell And Frank Grillo Face The Purge: Election Year In New Trailer

Jonesy_001_Panel

39 Thoughts About 39 Of Today’s Comics – Batman, Deadpool, TMNT And… Jonesy