As IMAX Shares Drop Over Fears About 2014’s Fanboy Films, Some Gravity And Catching Fire IMAX Videos

One of the most popular brands in cinema lately has been IMAX, purveyors of the large-screen, super-loud, wrap around experience. My tastes are more for the classical, clearly framed, maybe even cinemascope look but there’s no denying that IMAX has punched pretty hard of late, particularly at the box office.

But they could be going through a bit of a dip. According to Deadline, the company’s stock prices are suffering a little right now as analysts predict tough times ahead. The fault is pinned on films such as Robocop, the 300 sequel, Edge of Tomorrow and other fanboy fare, as expectations are that these pictures might not perform as well as similar titles in past years.

Anyway, money shmoney. The following two featurettes are altogether more positive by looking at IMAX not as a money maker, necessarily, but a creative opportunity.

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IMAX still isn’t for me, but I honestly don’t think it’s going to be losing fans any time soon. Gravity in particular seems to be a showcase of everything people love about the format.

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