Superbowl Moves To Commercial Channel In The UK – Does This Mean We’ll Get All The Movie Trailers And Groovy Ads?

superb owlFor the last few years I’ve stayed up late blogging all of the incoming movie trailers and promos as they premiere during the Superbowl. It’s been fun, and something of a service to those not in the US, too.

Next year and the year after at least, the event is going to be screened on our Channel 4. Unlike the BBC, who held the Superbowl rights in the past, this is a commercial station, so there is now the question of whether movie studios and distributors will play along and give us the same trailers too.

Well, maybe they will. I can’t imagine the Superbowl will be anything like the ratings smash it is in the US but, hey, it’s famous for the special ads, and Channel 4 are good at selling novel media blocks. For example, the first commercial break during the first episode of The Returned was all in French. That’s just one of many twists and tricks they’ve tried over the years.

They certainly like to grab our attention. So don’t be surprised if they try to arrange something special for the Superbowl ads, and I would think that’s likely to include a nod and wink to the US traditions of big, blow-out spends and first look trailers.

Thanks to Broadcast for the channel-change heads up.

Photo: Cate Cameron/The CW -- © 2016 The CW Network, LLC. All Rights Reserved.

Six Important Moments From DC’s Legends Of Tomorrow – Blood Ties

Disney Pursuing Stan Lee Media For Half A Million, Finds Bank Accounts Emptied

deadpoolxmas

Deadpool To Take Over Viacom Networks In Ad Stunt

Deadpool Dreams Of Kissing Manchester United’s Wayne Rooney

Robin Has A Way To Take Out Superman In Justice League Vs Teen Titans Trailer

macgyver

MacGyver Reboot Film To Exist Alongside New Television Show

Steve Oliff’s One-Of-A-Kind Akira Colour Guides From $40 Each

Wrath Of The Villains – First Teaser For The Return Of Gotham

besson

Luc Besson Shares On-Set Photos From Valerian And The City Of A Thousand Planets

Marvel Had Twice DC’s Marketshare In January, But Walking Dead Outsold Secret Wars