The Bad Robot Mystery Trailer Is For S., A New Novel Devised By JJ Abrams, Written By Doug Dorst

The mystery is solved.

I was secretly thinking the enigmatic new Bad Robot trailer was for a videogame project they were working up with their new partners at Valve, something to be unveiled at Gamescom this week. But I was wrong.

In a conversation with our very own Patrick Dane, we were just discussing the various upcoming Bad Robot projects that the trailer might have been referring to.

Looking back over coverage of these projects, I found a promotional postcard, snapped and uploaded by The Huffington Post.

It featured text in a very particular font. The exact same font as appears at the end of the trailer.

So now I’m 100% convinced. It’s a trailer for S., a novel by Doug Dorst, devised by JJ Abrams. And yes, it’s a book riddled with Mystery Box thinking as, apparently, parts of the story will be told through 20-odd real world artefacts. Like an epistolary novel that’s been exploded and scattered.

Quite how that will work – or might not work, I suppose – remains to be seen.

S. will be published on October 29th.

s font s trailer font
scotteastwood

Scott Eastwood Could Be Drift Compatible In Pacific Rim 2

Marvel Comics Push Thunderbolts #3 – Is It Down To Captain America And Kobik?

Who Was The Guy In Green On The Cover Of Last Month’s Spider-Man #4?

13553298_10153824445191359_457192633_n

Is It Time For A Better Diamond Box?

The Daughter Of Jessica Jones And Luke Cage To Lead The U.S.Avengers As Captain America In New Marvel Comic

Screen Shot 2016-06-30 at 12.34.08 PM

Laughter & Spanish Lessons: Six More Cast Photos Of Filming Fuller House Season 2

STL020157

Jupiter’s Legacy, She-Wolf And Three Valiant 4001 Titles Get 2nd Prints

390a859

Marvel TV’s Annie Geffroy Moves Back To Fox

Regarding Captain America, Paste Magazine Backtracks On Backtracking

ppz

Pride And Prejudice And Zombies Stars Discuss Who Would Survive In Interview Clip