The Bad Robot Mystery Trailer Is For S., A New Novel Devised By JJ Abrams, Written By Doug Dorst

The mystery is solved.

I was secretly thinking the enigmatic new Bad Robot trailer was for a videogame project they were working up with their new partners at Valve, something to be unveiled at Gamescom this week. But I was wrong.

In a conversation with our very own Patrick Dane, we were just discussing the various upcoming Bad Robot projects that the trailer might have been referring to.

Looking back over coverage of these projects, I found a promotional postcard, snapped and uploaded by The Huffington Post.

It featured text in a very particular font. The exact same font as appears at the end of the trailer.

So now I’m 100% convinced. It’s a trailer for S., a novel by Doug Dorst, devised by JJ Abrams. And yes, it’s a book riddled with Mystery Box thinking as, apparently, parts of the story will be told through 20-odd real world artefacts. Like an epistolary novel that’s been exploded and scattered.

Quite how that will work – or might not work, I suppose – remains to be seen.

S. will be published on October 29th.

s font s trailer font

Lying In The Gutters – 3rd August 2015 – The Orientation Of A God

cw0

Preview Of The Civil War Illustrated Prose Novel By Stuart Moore And Steve McNiven

£10 Off Any £50 Order On Amazon.Co.Uk Today Only

A Deadpool Teaser For The Deadpool Trailer

Mark Waid And Chris Samnee Reuniting On A New Marvel Comic? Could It Be Black Widow?

Today, Batman’s Editor Is Looking Into Damian’s Ethnic Portrayal

Marvel To Adapt Iron Man 3 And Winter Soldier As Comics, Ahead Of Civil War, By Will Corona Pilgrim And Szymon Krudanski

large_wild-city

Wild City: The Welcome Return Of Ringo Lam – Look! It Moves! by Adi Tantimedh

IMG_20150801_111104150

Grabbed By The Long Arm Of The Law, With CBBC’s Sam And Mark

JG201CovCho

Free On Bleeding Cool – Jungle Girl: Season 2 #1 By Cho, Murray And Batista