The Bad Robot Mystery Trailer Is For S., A New Novel Devised By JJ Abrams, Written By Doug Dorst

The mystery is solved.

I was secretly thinking the enigmatic new Bad Robot trailer was for a videogame project they were working up with their new partners at Valve, something to be unveiled at Gamescom this week. But I was wrong.

In a conversation with our very own Patrick Dane, we were just discussing the various upcoming Bad Robot projects that the trailer might have been referring to.

Looking back over coverage of these projects, I found a promotional postcard, snapped and uploaded by The Huffington Post.

It featured text in a very particular font. The exact same font as appears at the end of the trailer.

So now I’m 100% convinced. It’s a trailer for S., a novel by Doug Dorst, devised by JJ Abrams. And yes, it’s a book riddled with Mystery Box thinking as, apparently, parts of the story will be told through 20-odd real world artefacts. Like an epistolary novel that’s been exploded and scattered.

Quite how that will work – or might not work, I suppose – remains to be seen.

S. will be published on October 29th.

s font s trailer font

Mighty Morphin Power Rangers #1 Retailer Exclusive Covers – Day Three

Hayley-Atwell

Agent Carter’s Hayley Atwell To Play Another Carter In ABC’s Conviction Pilot

The Emerald Diplomat – Oliver Queen Tries A Different Approach

Frozen Out – The Latest Move In Iceman’s Love Life….

© 2016 The CW Network, LLC. All rights reserved.

Six Important Moments From The Flash – Welcome To Earth-2

tbrgo

Thunderbirds Are Go At Amazon

donald-trump-art-of-the-deal-movie

Johnny Depp Plays Donald Trump In A New Funny Or Die Movie

battlestars

Battlestar Galactica Feature Once Again Moves Forward With Michael De Luca

purgemitchell

Elizabeth Mitchell And Frank Grillo Face The Purge: Election Year In New Trailer

Jonesy_001_Panel

39 Thoughts About 39 Of Today’s Comics – Batman, Deadpool, TMNT And… Jonesy