DC Comics has been answering questions about the heavily allocated 3D Covers for Villain’s Month in September. Retailers, in many cases, have received far less than they ordered, far less than they normally get, and are making up the numbers with reduced price standard covers.
But how did this happen? We find out.
Why didn’t DC print at least as many copies of each of the 3-D motion cover issues as they do on the regular monthly series?
There was a physical limit to how many copies we could print due to availability of the special cover stock.
There you go folks. It wasn’t down to DC setting too-low print runs, or the Final Order Cut-Off date being set too late, it wouldn’t have made a difference. They simply ran out of enough stuff to make the damn things with…