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DC Puts On Marketshare In July 2013 Over Marvel And Takes Six Of The Top Ten

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Marvel's comic industry dollar marketshare slipped from May's 33.36% to June's 32.77% to July's 32.34%. But DC jumped from 28.27% to 29.57% to 32.50%, pipping Marvel to the post for the first time in… quite a while.

Marvel still edged out DC when it came to actual number of comic books sold, with DC rising from 30.84% to 32.03% to 34.07%, while Marvel slipped from June's 38.29% to 36.47%, still keeping the lead.

The continued strong sales of  Superman Unchained and Batman's Zero Year pushed out the much hyped appearance of Angela in Guardian's Of The Galaxy, but DC also had strong performances from Trinity Of War titles and the Annuals, putting more books in the top ten since the New 52 relaunch dominated the charts. Marvel also put three spots in the top ten with Superior Spider-Man.

Overall comics sales were up month on month, with July beating June's comics sales by 7.65% and graphic novels by a whopping 24.8%. 2013 is still up over 12% on dollars spent in 2012 so far.

And Marvel's little comic that could, Hawkeye, pushed out all comers for its second volume,

PUBLISHER MARKET SHARES

RETAIL MARKET SHARE
PUBLISHER SHARE
DC COMICS 32.50%
MARVEL COMICS 32.34%
IMAGE COMICS 6.56%
IDW PUBLISHING 6.09%
DARK HORSE COMICS 5.43%
DYNAMITE ENTERTAINMENT 2.54%
BOOM! STUDIOS 2.20%
AVATAR PRESS INC 1.09%
ZENESCOPE ENTERTAINMENT INC 0.97%
VALIANT ENTERTAINMENT LLC 0.93%
OTHER NON-TOP 10 9.35%
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 36.47%
DC COMICS 34.07%
IMAGE COMICS 6.79%
DARK HORSE COMICS 4.61%
IDW PUBLISHING 4.53%
DYNAMITE ENTERTAINMENT 2.76%
BOOM! STUDIOS 2.25%
ASPEN MLT INC 1.07%
VALIANT ENTERTAINMENT LLC 1.05%
AVATAR PRESS INC 0.99%
OTHER NON-TOP 10 5.41%

NEW TITLES SHIPPED

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL SHIPPED
DC COMICS 91 29 1 121
MARVEL COMICS 81 37 0 118
IMAGE COMICS 42 14 0 56
IDW PUBLISHING 38 22 0 60
DARK HORSE COMICS 35 20 0 55
DYNAMITE ENTERTAINMENT 37 1 0 38
BOOM! STUDIOS 24 2 0 26
AVATAR PRESS 18 1 1 20
ZENESCOPE ENTERTAINMENT 15 1 0 16
VALIANT ENTERTAINMENT 7 1 0 8
OTHER NON-TOP 10 77 167 42 286

COMPARATIVE SALES STATISTICS

  DOLLARS UNITS
JULY 2013 VS. JUNE 2013
COMICS 7.65% 7.59%
GRAPHIC NOVELS 24.80% 31.39%
TOTAL COMICS/GN 12.72% 9.26%
JULY 2013 VS. JULY 2012
COMICS 12.65% 11.02%
GRAPHIC NOVELS 26.11% 18.11%
TOTAL COMICS/GN 16.73% 11.59%
YEAR-TO-DATE 2013 VS. YEAR-TO-DATE 2012
COMICS 13.16% 10.36%
GRAPHIC NOVELS 11.72% 10.18%
TOTAL COMICS/GN 12.71% 10.35%

TOP 10 COMIC BOOKS

RANK DESCRIPTION PRICE VENDOR
1 SUPERMAN UNCHAINED #2 $3.99 DC
2 BATMAN #22 $3.99 DC
3 GUARDIANS OF THE GALAXY #5 $3.99 MAR
4 JUSTICE LEAGUE #22 $3.99 DC
5 BATMAN ANNUAL #2 $4.99 DC
6 BATMAN SUPERMAN #2 $3.99 DC
7 JUSTICE LEAGUE OF AMERICA#6 $3.99 DC
8 SUPERIOR SPIDER-MAN #13 $3.99 MAR
9 SUPERIOR SPIDER-MAN #14 $3.99 MAR
10 SUPERIOR SPIDER-MAN TEAM UP #1 $3.99 MAR

TOP 10 GRAPHIC NOVELS

RANK DESCRIPTION PRICE VENDOR
1 HAWKEYE VOL. 2: LITTLE HITS TP $16.99 MAR
2 AVATAR THE LAST AIRBENDER VOL. 5: THE SEARCH PART 2 TP $10.99 DAR
3 SAGA VOLUME 2 TP (MR) $14.99 IMA
4 SAGA VOLUME 1 TP (MR) $9.99 IMA
5 BLACK BOLT: SOMETHING INHUMAN THIS WAY COMES $7.99 MAR
6 KICK-ASS 2 PRELUDE: HIT-GIRL TP (MR) $19.99 MAR
7 FAIREST VOLUME 2: HIDDEN KINGDOM TP (MR) $14.99 DC
8 BEFORE WATCHMEN: COMEDIAN/RORSCHACH DELUXE HC (MR) $29.99 DC
9 INVINCIBLE VOL. 18: THE DEATH OF EVERYONE TP $16.99 IMA
10 BEFORE WATCHMEN: NITE OWL/DR.MANHATTAN DELUXE HC (MR) $29.99 DC

TOP 10 TOYS

RANK DESCRIPTION VENDOR
1 GREEN LANTERN 1:1-SCALE POWER BATTERY PROP WITH RING DC
2 THE DARK KNIGHT TRILOGY PLAY ARTS ~KAI~: THE JOKER ACTION FIGURE SQU
3 MARVEL SELECT IRON MAN 3: WAR MACHINE FIGURE DST
4 BATMAN:ARKHAMCITYPLAY ARTS ~KAI~: HARLEY QUINN ACTION FIGURE SQU
5 THE DARK KNIGHT TRILOGY PLAY ARTS ~KAI~: CATWOMAN ACTION FIGURE SQU
6 THE WALKING DEAD SERIES 2: THE GOVERNOR/PENNY ACTION FIGURE 2-PACK TMP
7 BATMAN: ARKHAM CITY PLAY ARTS ~KAI~: POISON IVY ACTION FIGURE SQU
8 THE DARK KNIGHT RISES: BATMAN MAF EX MED
9 MARVEL: KITTY PRYDE BISHOUJO STATUE KOT
10 DC: THE NEW 52 — MARTIAN MANHUNTER ACTION FIGURE DC

TOP 10 GAMES

RANK DESCRIPTION VENDOR
1 MAGIC THE GATHERING TCG: 2014 CORE SET BOOSTERS WIZ
2 MARVEL HEROCLIX: WOLVERINE & THE X-MEN NEC
3 MAGIC THE GATHERING TCG: 2014 CORE SET FAT PACK WIZ
4 MAGIC THE GATHERING TCG: MODERN MASTERS BOOSTERS WIZ
5 YU-GI-OH! TCG: NUMBER HUNTERS BOOSTERS KON
6 CLUE: THE BIG BANG THEORY EDITION USA
7 PACIFIC RIM HEROCLIX NEC
8 MAGIC THE GATHERING TCG: 2014 CORE SET INTRO DECKS WIZ
9 STAR WARS RPG: EDGE OF THE EMPIRE CORE RULEBOOK FAN
10 YU-GI-OH! TCG: EPIC DAWN 2 WAR OF THE GIANTS BOOSTERS KON

 

Dollar Market Shares for July 2013

Dollar Market Share – July 2013

Unit Market Shares for July 2013

Unit Market Share – July 2013


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Rich JohnstonAbout Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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