Synergy. That’s a pretty important word when it comes to a lot of Disney’s properties and Frozen is unsurprisingly not exempt from this.
In the run up to the film’s release in America in November there’s going to be a lot of products that tie-in with the film and if it’s successful, a lot more after too.
There are quite a few book tie-ins listed for Frozen already and images from two of these books have been posted on a Tumblr named sotiris2006.
One is a storybook and projector – which I have to admit actually looks pretty cool – and the other is a storybook and snow globe. You can see some of the images below and head to the Tumblr for more.
The storybook/projector set is already available for pre-order on Amazon but the other book doesn’t appear to be yet.