Kanye West Stomps On Twitter’s Pacific Rim Problem


I’ve been a little upset to see how much of Twitter was failing to grasp even the basic idea of Pacific Rim. I even started my own, humble little fight back, and hundreds of you joined in.

Well, Team Rim may have just won the buzzing contest, and it’s all thanks to Kanye West.

Here’s what he told his ten million Twitter followers last night.



It’s almost like a lovely bit of ‘pay it forward’ after Lou Reed‘s cracking review of West’s Yeezus earlier in the week.

If the social media theories are right, West’s tweets are as good as some incredibly loud word of mouth. It won’t be the last good buzz this film picks up on Twitter, and neither will it completely snuff out the haters, but this is just the kind of publicity Warner Bros. couldn’t hope to buy.

I can’t give you an evaluation of Pacific Rim just yet, but I can tell you there’s more to this film than the marketing lets on. See for yourself when Pacific Rim hits UK and US cinemas on July 12th.


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