Pacific Rim Is Not Like Transformers, But Try Telling That To Twitter

pacific-rim

Despite Guillermo Del Toro‘s Pacific Rim having almost nothing in common with Transformers – there are human-shaped machines in both, and that’s about as close as it gets – the marketing has somehow left an awful lot of people confused.

Here are some tweets I’ve pulled just now, samples of how the film is being discussed in social media. It’s not a random selection, I admit, but it is an illustration of how many folk are making the Transformers connection and not in a good way.

Some of these are rather sweary.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

I could go on. And on. Honestly, there are literally thousands of tweets like this.

I wish I had the power to get some better information about Pacific Rim out there myself. There’s just been too much muscle in the trailers, not enough of the film’s heart or smarts.

I’ve asked some friends – some of whom work in the film industry, at various places along the chain – to tell me what the film’s story is about. They all struggled and nobody managed to mention a specific character at all.

But that’s where the actual story lies. Down there with the individuals set against this huge context.

So far, Warner Bros. have sold the scale of the film, and done a fairly good job of establishing the look of the Jaegers and Kaiju, and how absolutely massive their action will be.

But Raleigh Becket is all but a total mystery and Mako Mori barely a shadow of even that. What story Becket and Mori are actually caught up in has left only the lightest of fingerprints on the promotions. Hang on… did you even know that there are characters called Raleigh and Mako at the centre of this thing? Some of you most likely did not.

On the upside, this fog means that audiences will be surprised when the story does unravel before their eyes. That’s all too rare these days.

On the downside… see above, search Twitter, go bang your head against Facebook. It wouldn’t matter if people weren’t deciding to not see this film because they think it’s something that it isn’t. I’m disappointed that a lot of people who’ll love this movie won’t give it a chance because they don’t know what’s in the movie for them to love.

I’m going to start a grassroots campaign, right now, for whatever it’s worth. I’m going to kick it off on Twitter. Feel free to join in or let me know if you start your own.

 

If you want Transformers or Godzilla, you’ll have to wait until next year. If you want Iron Man, wait for 2015. If you want something original and surprising, Pacific Rim will be here on July 12th in both the US and UK.

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