Brendon’s update: Rich is clearly a man of few words. He might have told you some basic facts – the film is out on August 7th; or linked you to some past coverage – use the tags below, I guess; or he could have noted how the film now seems to be called Alan Partridge: Alpha Papa, which is longer than it used to be.
Or he might have had something to say about this poster, maybe deconstructing its imagery a little. I mean… he’s got his leg over. Surely there’s something in this?
Okay. Maybe not.