The Crisis Zero campaign has been designed to virally market World War Z. There’s a certain amount of irony in that, I suppose.
Here are the various videos they’ve made so far, starting with a kind of PSA and then moving onto scenes from the beginning of the zombie apocalypse.
Well, that little lot gave a bunch of bit part players a day at work… and the zombie effects guys a bit of a holiday.
I wonder if this collage marketing campaign is going to be the closest World War Z gets to the original novel.
And by “wonder if” I mean “feel fairly sure that.”