This American Trailer For About Time Is Different, More Spoilery - But Why?

5681_TP_00003R

This morning, I posted the UK trailer for Richard Curtis‘ new film, the time travelish life-rewind picture, About Time.

Just now, the US trailer has landed and it’s different. One key way in which it’s different is that it spells out one big surprise.

Now, I don’t know what this tells about the audiences in the two countries, but it certainly seems like Universal are playing them in different ways. Do US viewers really need more spelled out for them? Why would a movie studio think that?

Or is it just that these specific events, which you’ll see in the following trailer from 1:36, are considered to be particularly appealing to the US filmgoing public?

garry brown LBCE 2015

Talking To Garry Brown About The Massive And Catwoman At Long Beach Comic Expo

Bloodborne TV Spot Sells The Hardcore To The Masses

Spider-Gwen-1

Thor's Comic Review Column - Spider-Gwen #1, Henchmen #2, D4VE #1, Men Of Wrath #5

Prints Charming: Frozen And Ei8ht

DUKMRUTRHLU31425064919799

World Of WarCraft Players Will Soon Be Able To Buy Subscriptions With In Game Gold

BC_17

From Strip To Script - Kamen Rider Vol. 1

GothamDent

The Six Important Moments In This Week's Gotham - Everyone Has A Cobblepot

What If Wes Anderson Directed X-Men?

bd2475389afbc50f9789eabdbb369a4b_large

Ed Brisson, Max Fiumara, Dave Stewart, And Mike Mignola Give Doc Unknown A Send Off On Kickstarter

2455825-7194147963-canop

Watch The First 17 Minutes Of The Beautiful Firewatch