This American Trailer For About Time Is Different, More Spoilery – But Why?

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This morning, I posted the UK trailer for Richard Curtis‘ new film, the time travelish life-rewind picture, About Time.

Just now, the US trailer has landed and it’s different. One key way in which it’s different is that it spells out one big surprise.

Now, I don’t know what this tells about the audiences in the two countries, but it certainly seems like Universal are playing them in different ways. Do US viewers really need more spelled out for them? Why would a movie studio think that?

Or is it just that these specific events, which you’ll see in the following trailer from 1:36, are considered to be particularly appealing to the US filmgoing public?