First Trailer For The Alice In Wonderland Themed Once Upon A Time Spin-Off

ABC have decided to spin off Once Upon A Time with another bedlam-bound take on Alice in Wonderland. Seems like Asylums and rabbit hole adventures just fit together in the mass imagination.

This trailer is cut from a fifteen minute demo-cum-pilot, and as such, it probably doesn’t represent the final calibre of FX work or production design.

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I don’t know if this will break out and pull in an audience that don’t watch Once, but if ABC are treat the first run like something self-contained, they could end with something pretty tidy and exploitable