Now They’re Making Movies Licensed From Restaurants – Starting With Medieval Times

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Having appeared in both Garden State and The Cable Guy, and to some effect in both, the novelty restaurant chain Medieval Times is now ready for a starring role.

According to Deadline, a film project is to be shopped around the studios by producers of The Hangover. Nothing is really known but even at this early stage I’m prepared to bet it will go one of two ways: something like all of the LARPing business in Role Models or a knock-on-the-head time travel adventure.

And if I could only pick one, it would be the former.

Still, there’s every chance we’ll never see this movie. The Candyland and Monopoly movies had name talent attached in the great board game movie rush of 2010, and neither of those have come to fruition.

It may still start a rush, though. Walden Media could have In and Out Burger on the blocks before we know it.

As blatantly commercial as it seems, Medieval Times certainly isn’t the first time somebody has tried to turn an “eating brand” into a movie or TV show.

The most successful example I can think of, off the top of my head, would be Will Vinton‘s California Raisin stop-motion films. Those were at least nice to look at and sometimes pretty witty.

I remember some failed attempts to adapt 7 Up Mascot Fido Dido into a film, and there simply must have been some plans to spin off the M&Ms too.

And then, of course, there’s White Castle’s place of prominence in the first Harold and Kumar film – which reminded me, very much, of how Roscoe’s House of Chicken and Waffles factored into Tapeheads.

But none of these are the most remarkable example of this kind of licensing. Not at all.

I don’t know if you were ever unfortunate enough to see Foodfight, but it’s borderline legendary with good reason.

It’s a CG animated family film, riffing on* a variant of the Toy Story idea but instead of autonomous, sentient toys, the characters are the brand logos of famous foodstuffs come to life in the supermarket after hours. According to its US distributor, Foodfight is:

the action-packed supermarket showdown that will have everyone rolling in the aisles

Here’s the trailer.

Not exactly a career low point for Charlie Sheen, but really.

*Ripping off?

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