I received a rather intriguing e-mail tonight, prompted by my recent story on the imminent second death of Futurama, and most specifically its final sentence:
Right then, Mr. Groening. Time to create something new?
Rather neatly, it seems that Groening may already have something new, and that he’s getting ready to reveal it. Something called Bapper.
As discovered by Liam Scanlan, who dropped me a line with the appropriate links, Groening was last year listed as the president of a company called Bapper Entertainment.
Meanwhile, Bapper was trademarked for use in a whole multitude of ways. This is typical, in fact, of any kind of possible brand or character that could potentially be exploited as a lunchbox design, videogame character or fake tattoo stuffed in a packet of gum.
Think of all the places you’ve seen the likeness of Bart Simpson, factor in all of the other Bartjunk you were lucky enough to avoid as it whooshed past you on the way to the landfill, and then you’ll have some idea of how wide and encompassing a useful trademark filing might need to be.
So, we don’t know what Bapper is. Yet. Though, whatever it is, you’ll need Groening’s permission to put it on socks or greeting cards, or turn it into action figures or pillow cases.
I’m looking for an official comment on what Bapper might be, and I’ll bring it to you if anybody at Bapper Entertainment is happy to make one.