According to Kevin Feige, talking to USA Today, the first poster for the Thor sequel, The Dark World, has unusual origins.
It’s rare that you have a poster that is just Chris Hemsworth shooting on the set. But he just looks like Thor. We just put in some lightning, and he’s got his hammer and you’re there. It’s just an incredibly striking image.
And not posed in the way so many of these things are. Here it is.
Poor old Christopher Eccleston, not getting top billing on the poster there.