Rupert Murdoch has tonight announced the formation of 21st Century Fox, describing it as:
the media and entertainment company that will be formed as part of the proposed separation of News Corporation.
As a result, lots of bloggers started commenting on how 20th Century Fox was toast, and thirteen years too late at that.
20th Century Fox Is No More said Aint It Cool.
Fox Announces a Name Change – 20th Century to 21st Century Fox said Firstshowing.
Rupert Murdoch Announces 20th Century Fox is Now 21st Century Fox said Jo Blo.
And there were many more, and countless tweets too.
The announcement was published in full by Deadline, but it would seem most failed to read it fully, or at least comprehend it. Here’s the key comment, so widely overlooked:
Both studios will maintain the name Twentieth Century Fox in recognition of their rich histories and strong connections with audiences across the globe.
That’s the TV and the movie studios.
You know, so widespread was the confusion that even Deadline ran a follow-up to their story with the headline No Name Change For 20th Century Fox. Even though they’d been totally clear on this in the first place.
Anyway, it’s not happening, it was never happening, this new 21st Century Fox doesn’t really have any immediate effect on us in any way, and the closest we’ll get to “the dream” is this YouTube video – though by dream, I mean mass hallucination.