This ad will apparently air during Saturday Night Live tonight, so get ahead of the curve. It features the multiplicitous return of Agent Smith, so logic dictates it takes place inside The Matrix.
The ad was directed by David Gordon Green, of Pineapple Express and George Washington, not the Wachowskis – though they did give it their blessing.
I wonder if Hugo Weaving found that more creatively fulfilling than the Transformers movies, eh?
As you can see below, previous ads from GE have featured such pop-culture AIs as KITT, Robby the Robot and Star Trek‘s Data.
Thanks to Cinema Teaser for the heads up.