Many of the specifics of just how Veronica Mars can become a fan-funded Kickstarter movie remain a little obscured right now but The Wrap have managed to get a few of the facts straightened out by their sources.
The key point, I think, is that Warner Bros. have been good to their word and officially gave the film the green light today. It’s also important to note that they will just distribute and market the film but not contribute anything to the production budget. The film really is going to be funded by the fans, entirely. It remains to be seen what budget is raised – the wheels are still spinning, and then there’s tax and Kickstarter costs to be subtracted.
So if this film goes on to be a smash, or at least a long-term performer in the vein of the TV show, then will the studio just be reaping rewards at the expense of the fans? Well, that’s certainly an arguable position. It might also be said that they’ll just be getting paid back for their taking a risk in distributing and marketing this film to the wider public.
At time of writing, the fund is running to somewhere around $3 million – or 150% of the target sum. The counter was skyrocketing yesterday, but it predictably slowed down somewhat once the goal was hit. There’s going to be another spike or two coming, though, as Rob Thomas and Kristen Bell are planning to offer more incentives as the campaign’s remaining 28 days or so tick by.
I doubt they’ll do something quite as labour intensive as offering signed posters again, though. There’s way over 2000 sheets to be inked for the current backers already. Ouch. And it’s not like they don’t have a lot of other things on their plates in the next twelve months or so…