It’s down to the particular formula, maybe. There’s something that Smallville and Arrow have in common, something good looking and well-dressed and Tumblr friendly. Casting is under way for Amazon, a Wonder Woman series, that seems to follow the same recipe.
Speaking at the TCA Press Tour, and quoted by IGN, CW president Mark Pedowitz addressed the network’s future plans for DC characters.
In terms of other DC characters, we will explore other DC characters, but we also do a lot of exploration of a lot of other material with a lot of other great producers… We worked carefully with Warner Bros. to make sure Warner Bros. theatrical was onboard… to make sure that it works and that it doesn’t interfere with their projects.
A good example of the need for Warner Bros.’ approval is seen in
Batman’s conspicuous absence from Smallville, and indeed TV in general. He was considered out of bounds as long as Nolan’s films were a going concern, and it seems that policy remains. Here’s Pedowitz on the chances of Bruce Wayne taking up residence on the goggle box:
At this time, no. And regarding your next question, regarding is Batman going to make a trip to [Arrow’s] Starling City, they’re not in the same state.
Not that CW aren’t into the crossover craziness that The Avengers tried and tested. The network’s okay for Arrow and Amazon to tie-up, should Amazon actually make it to the screen:
I think they all could exist in the same world, but whether they do or they don’t is depending on what the showrunner wants to do.
Placing faith and handing responsibility to the showrunners is the right thing to do, I think. Every show needs somebody who can focus on nurturing it, getting to know it intimately, caring for it. And to pull off a crossover, I really would recommend taking a page out of Marvel’s playbook and getting an overseer, a Whedon, in place to shepherd it.
Arrow is doing very nicely, week in week out while Amazon is casting now and could go to air this Autumn. Fingers crossed they can pull it off.