The final BARB ratings for Christmas day have revealed that The Snowmen, this year’s Doctor Who festive special, scored 9.87 million viewers either live or via recording. That put it in third place for the day behind Call the Midwife at number 1 and The Royle Family at number 2.
This figure doesn’t include iPlayer numbers, which are yet to be released, or the 915,000 who watched the repeat screenings on BBC 3.
What’s also rather interesting, though, is that The Snowmen was watched live by 5.75 million of the full 9.87 million score, meaning 4.12 million recorded it. That makes it the UK’s most recorded TV show ever.
This beats the previous recorded of 4.11 million recording a single show – which was actually already held by Doctor Who and the episode The Impossible Astronaut.
It seems like the BBC might have a problem with their scheduling of the show if so many are keen to record and watch it later. Would they get better ratings in total if they kept the program to the 7-to-8 time slot, or maybe even 8-to-9?
I guess they only way we’d find out would be if they’d try this, but I’m not expecting they will. This is a “family show” and the BBC want it in a “family timeslot.”
I’m anticipating a very high iPlayer result for this episode too – don’t be surprised to see me reporting on another record once those figures come in. We could see the full total reach 12 million or beyond.
Add to this the high Appreciation Index scores by which the BBC market research their output and I think we can feel very sure that Doctor Who won’t be headed for the axe again any time soon.