Marvel Increases Dominance Of Comics Marketshare In November 2012

The initial November comics sales  figures are out. And what’s really interesting? My Little Pony #1 isn’t in the top ten. Which means that all the rest are doing better than one hundred thousand… unless the Box Set numbers are being counted separately. Either way, it did help IDW to fourth place, even as Image solidified their third spot on the marketshare chart, buoyed by a new Walking Dead collection that took top spot in the graphic novel chart. Also note how Masks seems to have risen Dynamite marketshare, getting closer to Dark Horse…

Either way Marvel have gained a top ten dominance they haven’t had since the DC relaunch over a year ago. Batman #14 gets in at number 2 and Justice League #14 comes in at number 9. The rest are all Marvel Now! titles, with All New X-Men hitting the top spot. Marvel have gained dominance of market share from DC for both share of product sold and share of dollars spent for the first time when it wasn’t a five week month for an age.

DC’s dollar marketshare fell further from September’s 36.41% to October’s 31.51% to November’s 30.04% while Marvel’s shrank slightly since October from 35.14% to 34.35%. Which could well be the effect of My Little Pony. On volume marketshare, Marvel’s unit share rose however from 34.35% to 40.23% while DC’s shrank from 34.4% to 33.25%. In September, DC had a 7.5 point lead on volume against Marvel, in November, that’s now a 7 point deficit.

While comics sales are down from the five week October, they are up based on November last year, though down for graphic novel sales. On the year-to-date, overall comics and graphic novel sales in 2012 are still around 15% up on 2011.

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 34.35%
DC COMICS 30.04%
IMAGE COMICS 7.70%
IDW PUBLISHING 5.60%
DARK HORSE COMICS 4.72%
DYNAMITE ENTERTIANMENT 3.71%
BOOM! STUDIOS 1.90%
EAGLEMOSS PUBLICATIONS LTD 1.40%
VIZ MEDIA 1.33%
RANDOM HOUSE 0.97%
OTHER NON-TOP 10 8.25%
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 40.23%
DC COMICS 33.25%
IMAGE COMICS 6.67%
IDW PUBLISHING 5.07%
DARK HORSE COMICS 3.75%
DYNAMITE ENTERTIANMENT 3.33%
BOOM! STUDIOS 1.81%
VALIANT ENTERTAINMENT LLC 0.99%
ZENESCOPE ENTERTAINMENT INC 0.63%
ARCHIE COMIC PUBLICATIONS 0.50%
OTHER NON-TOP 10 3.77%

COMPARATIVE SALES STATISTICS

  DOLLARS UNITS
NOVEMBER 2012 VS. OCTOBER 2012
COMICS -8.02% -3.80%
GRAPHIC NOVELS -24.88% -23.67%
TOTAL COMICS/GN -13.66% -5.42%
NOVEMBER 2012 VS. NOVEMBER 2011
COMICS 3.55% 2.59%
GRAPHIC NOVELS -10.86% -10.29%
TOTAL COMICS/GN -1.10% 1.63%
YEAR-TO-DATE 2012 VS. YEAR-TO-DATE 2011
COMICS 14.56% 11.27%
GRAPHIC NOVELS 14.78% 14.25%
TOTAL COMICS/GN 14.63% 11.50%

TOP 10 COMICS

RANK DESCRIPTION PRICE VENDOR
1 ALL NEW X-MEN #1 $3.99 MAR
2 BATMAN #14 $3.99 DC
3 CAPTAIN AMERICA#1 $3.99 MAR
4 DEADPOOL #1 $2.99 MAR
5 INDESTRUCTIBLE HULK #1 $3.99 MAR
6 IRON MAN #1 $3.99 MAR
7 FANTASTIC FOUR #1 $2.99 MAR
8 UNCANNY AVENGERS #2 $3.99 MAR
9 JUSTICE LEAGUE #14 $3.99 DC
10 THOR: GOD OF THUNDER #1 $3.99 MAR

TOP 10 GRAPHIC NOVELS

RANK DESCRIPTION PRICE VENDOR
1 THE WALKING DEAD VOLUME 17: SOMETHING TO FEAR TP (MR) $14.99 IMA
2 FABLES: WEREWOLVES OF THE HEARTLAND HC $22.99 DC
3 ADVENTURE TIME VOLUME 1 TP $14.99 BOO
4 FAIREST VOLUME 1: WIDE AWAKE TP (MR) $14.99 DC
5 THE GIRL WITH THE DRAGON TATTOO VOLUME 1 $19.99 DC
6 AVENGERS VS. X-MEN HC $75.00 MAR
7 THE BOYS VOL. 12: THE BLOODY DOORS OFF TP $19.99 DE
8 THE WALKING DEAD VOL. 1: DAYS GONE BYE TP $9.99 IMA
9 SCALPED VOLUME 10: TRAILS END TP (MR) $14.99 DC
10 RED HOOD AND THE OUTLAWS VOLUME 1: REDEMPTION TP $14.99 DC

xxx

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