Waitrose TV Ad Gets Hacked Up By Greenpeace To Target Shell Connections

YouTube Preview Image

This year, British supermarket chain, Waitrose, is running a different ad campaign to their usual all-singing, all-dancing, all-free ranging extravaganza. Rather than spend money on making such an ad, they are giving this cash to charity. But the actual making of the ad accounts for only something like 5% of the spend – they’re still dishing out the other 95% on the airtime the spot up. And then there’s the money spent on PR to point their scheme out…

The advocacy and activism group Greenpeace took this opportunity to hack up the original ad and redux it, to point out Waitrose’s associations with Shell, and their Arctic mining operations, which don’t sit easily with Waitrose’s environmental credentials.

Here’s the original ad…

YouTube Preview Image

John Le Carre Talks About The Villain Of The Night Manager

Sons Of Balaur – The Gorillaz Of Metal

stallone

Sylvester Stallone To Come To Television In Omerta

Darhk Prepares For Genesis In A Preview Of Next Week’s Arrow

Orbital Comics Displays Dani Strips Original Free Comic Book Day Original Art For 2000AD

dreamworks animation

NBCUniversal Buys DreamWorks Animation

Who Wants To Be Director Of Marketing & Sales At Boom! Studios?

moira

Moira Talks Mutant Cults In Clip from X-Men: Apocalypse

Hunter_title_screen

Tread Perilously Podcast — Hunter: Love, Hate, And Sporty James

David Cameron, The Pig And Jeremy Corbyn In This Week’s 2000AD