Waitrose TV Ad Gets Hacked Up By Greenpeace To Target Shell Connections

This year, British supermarket chain, Waitrose, is running a different ad campaign to their usual all-singing, all-dancing, all-free ranging extravaganza. Rather than spend money on making such an ad, they are giving this cash to charity. But the actual making of the ad accounts for only something like 5% of the spend – they’re still dishing out the other 95% on the airtime the spot up. And then there’s the money spent on PR to point their scheme out…

The advocacy and activism group Greenpeace took this opportunity to hack up the original ad and redux it, to point out Waitrose’s associations with Shell, and their Arctic mining operations, which don’t sit easily with Waitrose’s environmental credentials.

Here’s the original ad…

http://www.youtube.com/watch?v=gTimZt4KSaw
[Have a question for the entertainment experts at BC? Use the Ask BC form instead. Have a comics, film, games, or entertainment commentary that's too epic for a comment thread? Use BC Letters to the Editor.]

Remember When… Dennis Barger Took A Busted Up Box To Diamond Retailer Meeting

image

Star Wars: Doctor Aphra #1 Retailer Variant Cover – It’s Not Kamiyama

The Alan Moore Providence Cover That Diamond Lost 97% Of

15135457_10154210195486359_1040474144_n

The Harley Quinn Motorbike Statue That Diamond Delivered, Bit By Bit…

cy4oa6eweaambuw

Comic Book Folk From 2006 Vs 2016

When Trump’s Campaign Manager Cosplayed As Supergirl

Star Wars: Rogue One Virtual Reality Comes To Odeon Cinemas To Prove Its Better Than The Film

The Mummy’s First Trailer Has Arrived!

transformers-movie

Transformers: The Last Kinght Is Wrapped With A Trailer Coming Tomorrow

161205872_4934e0

[Update] Join Us For A Live Commentary For Tonights Walking Dead Episode, ‘Sing Me A Song’