And Now The App That Rewards You For Not Using Your Phone In The Cinema

Going carrot and not stick, US cinema chain Cinemark have launched a new app that will reward patrons of their cinema if they can manage to not call, text or even look at the time on their phone throughout an entire movie.

Each time you use the app, you’ll be sent some kind of virtual coupon. What will this coupon net you? Well, the press release doesn’t say, and neither does this promotional video.

Will this scheme work? Does it run the risk of making cinema patrons feel entitled to some sort of kickback in return for simply not being rude and selfish?

Here are the instructions:

  • Download the Cinemark app. App is available for both the iPhone and Google Android phone.
  • Start CineMode when you are prompted. A message appears on the auditorium screen right before the movie begins. When CineMode is started the bright screen on the smart phone will dim automatically and customers will be asked to set the phone’s volume to vibrate.
  • Stay in CineMode for the duration of the movie.
  • When the movie ends and the guest exits CineMode, Cinemark will automatically send a reward (digital coupon) through the app and store it in the Rewards section.

Potentially a little complex for some of the people I’ve seen making a phone call during a movie.

Maybe this will work, or at least work for Cinemark. It’s signalling to customers that they can both earn vouchers for basic levels of decency and expect a lower likelihood of the other audience members acting like pigs.

Here’s a quote from the company’s VP of marketing and communications:

At Cinemark, our number one priority is the comfort of our guests. It is important to develop tools that maximize and preserve the movie-going experience. For a while, our customers have asked us to design an alternative and creative solution that addresses texting and cell phone issues in our auditoriums. Now, through the Cinemark app, CineMode targets these courtesy issues through the very same devices that are causing the problems. Additionally, now our guests have the ability to earn rewards that can be used during their next visit to Cinemark.

Can somebody near a Cinemark please give this a go and find out what you ‘win’? I’m hoping it’s at least a little better than ten cents off a three litre vat of soda.

Lucas Stand #1 Kurt Sutter Signed Cover Revealed

Jonesy_004_A_Main

Comedy And Emotion With A Donut Shaped Bow On Top: Advance Review Of Jonesy #4

DC SuperHero Girls To Make A Billion Dollars? Diane Nelson On Diversity, Pink, Action Figures For Girls – But Forgets Something Important?

tumblr_inline_o7lonb1woz1tfq19o_540

Linework NW Opens Up New Frontiers In Portland

Here’s Why We Are Still Complaining About Dan DiDio – Abhay Khosla Answers Michael Davis

Before Watchmen: Dr Manhattan #4 Sold For Up To $50 On eBay

gotdoor

Game Of Thrones Actors Kristian Nairn and Isaac Hempstead-Wright Discuss That Ending

Lying In The Gutters – 23rd May 2016 – Rebirthing Pains…

$10,000 Plus Royalties Per Issue To Draw New Hit Girl Comic For Mark Millar

Superman Dies At Midnight Tomorrow, As 2016 Claims Another (Spoilers)