UPDATED: Round Up Half A Million Of Your Friends And Watch The New Star Trek Trailer

Paramount have launched the official Facebook page for Star Trek Into Darkness, and used it to make something of a promise. Should they get 500,000 likes, they’ll premiere the film’s first trailer online.

So get liking. Or just wait for the inevitable to occur, probably later on today. The web moves fast.

The other item of interest on the page is this, a kind of character banner date announcement graphic thing.

At this point it feels like they’re hyping the hype powers of much-hyped hypemaster JJ Abrams as much as they are the film. Barnum did more for his own image than he did for his circus.

UPDATE: I’m getting e-mails that this is all fake. Maybe. Well, there you go. Another lesson about hype learned. And about Star Trek? Nothing much.

Your First Look At (SPOILER) From The Next Episode Of Preacher

Swipe File: DC Rebirth #1 And Watchmen #12 – Gary Frank Redraws Dave Gibbons

tread who perilously

Tread Perilously Podcast — Doctor Who: The Twin Dilemma

Marvel And DC Comics Pull Out Of Defending ‘Super Hero’ Trademark

Arrow -- "Schism " -- Image AR423b_0163b.jpg -- Pictured: Stephen Amell as Green Arrow -- Photo: Bettina Strauss/The CW -- © 2016 The CW Network, LLC. All Rights Reserved.

The Arrow Finale Cleaned House

CjVSl_eXEAAjDY0

Captain America Writer Nick Spencer Gets Death Threats On Social Media

Patrick Osborne’s Pearl Is A Google Spotlight Treat

Is This The First Depiction Of Masturbation In An Archie Comic?

Flash20

Two Original Pages From First Van Sciver / Johns Collaboration Up For Auction (Updated)

Boom! Greenlights Three Ongoing Comics In Four Weeks