It’s easy to forget just how huge this show is, and it’s showing no signs of letting up. AMC’s big promotion for The Walking Dead just works on another level. The chances they offer viewers to catch up, including full-day marathons and getting the DVDs out early enough, just work.
Sunday night’s season three premiere rocked a gigantic 10.9 million – the biggest show of this Fall season, and beating broadcast network hits like Modern Family. The episode was up more than 50% against the second season, and repeats at 10PM and 12PM brought up the ratings to a massive 15.2 million.
It’s unclear because cable networks don’t work with the same ratings demographics, but TVByTheNumbers speculate this is either a 5.7 or 5.8 18-49. Narrowing it down, that’s an 8.6 25-54.
It must be nice to be AMC and have the biggest show on TV, one owned completely by the network. Unlike Sony TV’s Breaking Bad and Lionsgate’s Mad Men, AMC kept it all in-house, and I think they’ll need to upgrade to a mansion soon.
I haven’t seen the episode yet, but all reports say it’s a strong one, after a somewhat messy second season. I wouldn’t be surprised to see the numbers to go up – they normally do with serialized dramas like this.
The companion show, The Talking Dead, hosted by Vertigo comics historian Chris Hardwick was also up 85%, garnering 2.1 million. Keep up the good work, AMC!