Thursday Trending Topics: Adam West Rises

This is pretty interesting — apparently WB is going to do a big marketing push for Batman TV show merch for the first time in 40 years: Warner Bros. have cleared the rights to merchandise the 1960s Batman TV series, including the use of Adam West and Burt Ward’s likenesses. The company will be revealing their plans at next week’s Licensing Expo in Las Vegas, and moving ahead to recruit partners that will actually manufacture and sell the dolls, pillowcases, disposable diapers or, I suppose, lunch boxes.

In the run-up to Batman ’89, with the light-hearted 1960s zaniness of the show fresh in everyone’s memories at the time (the show was in relatively heavy syndication as late as the mid-80s, in my recollection) with its BAM ZAP POW fight-scene graphics that launched a million cringe-worthy newspaper headlines about comics (and continues to do so to this day), the studio went to great lengths to inform the public at large that Batman was now Serious Business, and was nothing like the TV show at all.

It’s interesting that this particular corner of Batmania is preparing to be unleashed into the mainstream again, which is sure to launch plenty of headlines even as The Dark Knight Rises is about to hit theaters. It would appear that WB thinks the world is finally ready to absorb both things at once. I think they’re probably right.

 

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Warner Bros. Getting Ready To Merchandise The Heck Out Of The 1960s Batman TV Show | Bleeding Cool Comic Book, Movies and TV News and Rumors

Warner Bros. have cleared the rights to merchandise the 1960s Batman TV series, including the use of Adam West and Burt Ward’s likenesses. The company will be revealing their plans at next week’s Licensing Expo in Las Vegas, and moving ahead to recruit partners that will actually manufacture and sell the dolls, pillowcases, disposable diapers or, I suppose, lunch boxes.