GIANT PICS: David Fincher Shoots Rooney Mara To Promote The RED As A Fashion Camera

The current issue of Vogue features a rather large fold-out advertisement for RED cameras, the much-lauded digital system favoured by Peter Jackson, Steven Soderbergh and David Fincher. The focus of the ad is a pair of pictures of Rooney Mara, shot by Fincher on the RED Epic.

As the blurb explains:

RED is the first and only true DSMC – Digital Stills and Motion Camera. That means you can shoot a feature or a fashion show and then extract the perfect still from the footage. At 5k resolution, each frame is ready for a double page spread or billboard.

And it’s the billboard angle they’re working here – these pics, which come courtesy of RED themselves, are pretty dang big. Click through for Rooney Mara in all of her incredible detail.

Graham Lister would be impressed.

The top picture features quotes from fashion photographers and filmmakers including this gem from Soderbergh:

I feel I should call up Film in the phone and say, I’ve met someone.

That probably comes from a few years back – he’s been shooting digitally for several films in a row now.

I’ve made my feelings about digital moviemaking clear in the past, but here they are in a nutshell: yes.

I’m deeply in love with RED cameras and the images they create, even when those images aren’t swish looking young starlets in repose. I’m particularly excited to see what John Schwartzman and Andrew Lesnie have done with the cameras for The Amazing Spider-Man and The Hobbit respectively, the latter in 48fps. And then next year we’ll get to see Newton Thomas Sigel give the cameras a good natural-light work out for Jack the Giant Killer.


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