Watch Darren Aronofsky And Jennifer Lopez’ Commercial For Clothes

Somewhat more lite-brite than the meth PSAs he directed last year, Darren Aronofsky‘s latest sees him putting Jennifer Lopez through her paces.

Kohl’s “Classic. Remixed” from H.K. McCANN on Vimeo.

There’s almost as much dancing there as in the whole of Black Swan. A few less spontaneously breaking legs, though.

I’d been looking forward to this ad since Lopez tweeted about it in February. Can’t say I wasn’t a little bit disappointed. The quick change trope is a bit over done, I feel, and there’s nothing special or meaningful about how it is applied here.


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